• The first edition of ARGENTINA MOBILE CONGRESS arrives, the main B2B congress of the mobile ecosystem

  • Change of year: Balance, results and expectations in the business vision

  • Samsung Electronics celebrates 20 consecutive years as the world's number 1 television brand

  • Electrolux launches new line of dishwashers to boost the category

  • The motorola edge 60 pro arrived in the country in PANTONE Walnut color

  • Motorola presented the new motorola signature, its ultra-premium smartphone, along with a renewed portfolio

  • CyberMonday 2025: 900 brands participate with an average discount of 31%

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  • Returning to school with collaborative and efficient technology

  • Shenlong presented mechanical keyboard and mouse for Gamers

  • Sony presents its new “Open” style headphones: LinkBuds Clip

  • Latam: 372 million gamers and a wave of new markets

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All the news in the sector

  • Ricchezze expands its proposal with Leggero, national design for the home office

  • Grupo Eletrolar and Azul Play sign a strategic agreement with CAFYDMA for the realization of Artefacta

  • 5 furniture trends that are influencing consumption in Argentina

IE community

The Action Channel

Edition #178

February 2026

The next scenario

We analyze with businessmen in our sector the results for 2025 and the expectations for 2026.

Specials: Heating, Breakfast, Home office, Back to School and all the news and trends in the sector.

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    Companies and markets

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    • The challenge of Argentine retail: at what price to sell and what promotions to activate

    • NielsenIQ (NIQ) announced the appointment of Arthur de Oliveira as new Managing Director for South Cone Latam

    • Home appliances led the recovery of durable consumption in 2025

    • The consumer of the future: why emotions are the true driving force of decision

    News of the sector

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      Argentina updates the Energy Efficiency Label: what changes and what you need to know

    • TCL: Three technologies to choose your next TV

    • LG Artcool ai Air: Intelligent comfort and exclusive design for your home

    • Infinix Hot 40 Pro arrived to revolutionize the gaming market in Argentina

    • Rheem presents its EcoSmart hybrid water heater

    • Winter holidays: Yelmo and Ultracomb propose an agenda to enjoy as a family

    • Special washing and drying: with the expectation that this year exceeds 2024, the category continues to incorporate technology and renewed lines

    6th Edición - 2026
    June 29, July 30
    La Rural - Buenos Aires