NielsenIQ (NIQ), a global leader in consumer intelligence, announces the appointment of Arthur de Oliveira as Managing Director for the South Cone Latam region, reinforcing its commitment to strategic growth and operational excellence in key markets such as Argentina, Chile and Uruguay.

Arthur has more than 18 years of experience in Client Success, Sales, Data Science, Product Operations and commercial leadership, a track record built in positions of regional and local impact within NIQ.

Before assuming this responsibility, Arthur served as Head of Customer Success Latam, leading the comprehensive relationship with strategic clients and the adoption of advanced analytical solutions throughout the region.

From his new role as Managing Director South Cone Latam, he will drive NielsenIQ's regional strategy to accelerate access to insights, strengthen commercial presence and expand the adoption of solutions based on advanced analytics and The Full View™.

Arthur is a graduate of FIA–USP, where he completed an MBA Degree in Marketing and Consumer Behavior Management. This academic foundation complements his executive experience in consumer goods companies and in managing high-performance teams.

Likewise, NIQ reports that Pablo Pyzyk assumes the position of Regional Vertical Retail Leader.

With these appointments, NielsenIQ consolidates its leadership in the Southern Cone, reinforcing its commitment to offering manufacturers, retailers and strategic partners the most complete vision of consumer behavior to navigate the challenges and opportunities of the market in 2026.