• WASHING AND DRYING SPECIAL: Greater supply and more demanding consumers mark the current characteristics of a business that is being renewed

  • TELEVISION: The World Cup generates expectations of increased sales, especially in the highest inches

  • Electronics & Home Argentina invites national companies to participate in the International Business Round

  • Cellphones: With the 70 NXTPAPER PRO as its flagship, TCL enters the premium segment

  • Interview with Javier Vázquez, President of Springwall. “Our bet is on consolidating leadership in the medium-high segment.”

  • The SME cashier is diversifying: 7 out of 10 businesses already use more than one collection solution

  • Goodbye to Luis Caferatta, a great reference in the sector

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  • Samsung Argentina announced the arrival of the new Odyssey G5 OLED

  • Huawei bets on direct experience in physical stores

  • Back to School once again encourages technology

  • The moto things family expands in Argentina

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All the news in the sector

IE community

The Action Channel

Edition #180

June 2026

6th edition

Electronics & Home

The sixth edition of this event definitively consolidates its importance. This year at La Rural, and with Artefacta exhibiting furniture and design.

Specials: We turn 30, specials: cooking, furniture, gaming, children's day

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    Companies and markets

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    • Club Rheem has arrived, a new program to promote and recognize sellers from all over the country

    • Motorola Solutions appoints Luciano Campolonghi as leader for Argentina and Southern Latin America

    • World Cup 2026: much more is at stake in retail than sales

    • Red Hogarnet brought together more than 1,700 attendees at its 14th Annual Meeting

    News of the sector

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      Philips TV & SOUND and Ángel Di María united in the “Promo Gool”

    • Hot Sale 2026: half of the participating companies sold the same as in three weeks or more

    • Electrolux presents its new Espresso Expert coffee machine: barista experience at home

    • GRILLS SPECIAL: Wide range of gas, charcoal and electric products

    • Huawei will once again launch a Mate in traditional format in Argentina

    • BREAKFAST SPECIAL 2026: The small appliance segment that continues to grow

    • Your new nubia can take you to the World Cup

    6th Edición - 2026
    June 29, July 30
    La Rural - Buenos Aires