• WASHING AND DRYING SPECIAL: Greater supply and more demanding consumers mark the current characteristics of a business that is being renewed

  • TELEVISION: The World Cup generates expectations of increased sales, especially in the highest inches

  • Hot Sale 2026: half of the participating companies sold the same as in three weeks or more

  • Electronics & Home Argentina invites national companies to participate in the International Business Round

  • Interview with Javier Vázquez, President of Springwall. “Our bet is on consolidating leadership in the medium-high segment.”

  • Your new nubia can take you to the World Cup

  • LG expands its presence in Argentina with the opening of a new location in Nordelta

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  • Epson presents Lifestudio: the projector designed to share memories

  • Back to School once again encourages technology

  • Lenovo announces global alliance with David Beckham

  • The moto things family expands in Argentina

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All the news in the sector

IE community

The Action Channel

Edition #179

April 2026

Exclusive interview

Javier Vazquez

We spoke with the President of Springwall about the company, the impact of technology on products and the demand profile and marketing channels.

Specials: Laundry, Television, Mattresses, Bedrooms, Hot water and all the news in the sector.

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    Companies and markets

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    • Red Hogarnet brought together more than 1,700 attendees at its 14th Annual Meeting

    • Club Rheem has arrived, a new program to promote and recognize sellers from all over the country

    • World Cup 2026: much more is at stake in retail than sales

    • Longvie adds the Universal brand and plans to expand its production in Entre Ríos

    News of the sector

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      Philips TV & SOUND and Ángel Di María united in the “Promo Gool”

    • GRILLS SPECIAL: Wide range of gas, charcoal and electric products

    • Huawei will once again launch a Mate in traditional format in Argentina

    • BREAKFAST SPECIAL 2026: The small appliance segment that continues to grow

    • HEATING: The market begins the season with little stock in the commercial channel and a wide and renewed offer

    • TCL: Three technologies to choose your next TV

    • LG Artcool ai Air: Intelligent comfort and exclusive design for your home

    6th Edición - 2026
    June 29, July 30
    La Rural - Buenos Aires