Samsung Electronics Co., Ltd. announced that it remains the world's number one television brand for the 20th consecutive year, marking two decades as a global leader in the television industry.

Samsung has maintained the top position in the global TV market since 2006 and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung's leadership in premium, ultra-large and next-generation display technologies.

Samsung led the premium segment with prices above $2,500, with a market share of 54.3%, driven by Neo QLED, OLED televisions and its lifestyle line. It also maintained its leadership in the segment over $1,500, with a market share of 52.2%.

“When consumers choose a television, they choose a brand they can trust for years”, said SW Yong, President and Head of Visual Display (VD) Business, Samsung Electronics.. “Our 20-year leadership in the global television market reflects that confidence, built on decades of engineering excellence and world-class innovation.”

20 years of industry-defining innovation

Since first reaching the number one spot in 2006 with its cutting-edge designed Bordeaux TV, Samsung has constantly innovated to transform the television industry:

2009: The company accelerated the global transition to LED TVs, setting new standards for thinner, more energy-efficient displays.
2011: The introduction of smart TVs further transformed televisions into connected entertainment platforms, expanding their function beyond traditional viewing.
2015: The Serif reinvented the way televisions are integrated into living spaces by introducing a design-focused television that positioned the screen as a prominent element within the home.
2017: The company launched The Frame, pioneering the Artistic TV category by transforming the television into a customizable digital art canvas.
2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
2018: 8K TVs offer more than 33 million pixels – four times the resolution of 4K.
2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large displays.

Through continued advancements in picture quality, smart functionality and display innovation, Samsung has played a critical role in setting today's standards for premium TVs.

Strengthening leadership in premium and next-generation televisions

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with models Micro RGB expanded, advancing its next-generation display technologies and reinforcing its leadership in high-performance displays. The company also continues to enhance its OLED and Neo QLED lines, offering superior image quality, ultra-large screen options and differentiated display performance.

Samsung is also expanding its Mini LED offering, bringing greater brightness, contrast and precision control to a wider range of screen sizes and price levels to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and smart features that optimize picture, sound and personalization in real time.

With two decades of proven global leadership, Samsung remains one of the most recognized and trusted TV brands worldwide, offering industry-leading technology at multiple price points, screen sizes and display innovations.