New JBL space in Mar del Plata: the brand continues to expand its presence in Argentina
Located in Bendu (Av. de los Trabajadores 150), this new space joins the 12 physical points of sale that the brand opened in the last year.
Home & Technology expands and returns to the market with a new debt issue
With a turnover of $40 billion, more than 72% compared to 2024, and a network that exceeds 1,000 points of sale throughout the country, Hogar & Tecnología (H&T), has established itself as a key player in the marketing and distribution of household appliances and technology in Argentina.
Proximity retail: convenience stores and express formats are growing
Proximity, speed and everyday purchases drive the expansion of convenience stores and express formats in different parts of the country.
From the squishie machine to the sandwich maker: how a Christmas confusion became a real-time marketing action
A viral mix-up, thoughtful branding, and a timely response transformed a mistake into an opportunity for connection.
Red del Hogar held its New Year's Eve dinner
More than 100 attendees participated in the meeting, including associates and representatives of recognized brands in the sector.
The QR as an identifier of electrical products advances in its implementation
The Argentine Chamber of Electronic Security reported that since October 1, 2025, the new mandatory digital marking system will progressively govern, a measure aimed at strengthening the traceability, transparency and control of electrical and electronic products that are marketed in the country.
Secure retail: the key to a differentiated consumer experience
Alejandro Angeletti, regional director of video security for South America at Motorola Solutions, analyzes how technology is strengthening security in retail. Solutions such as video security with AI, smart sensors and cloud systems can reduce losses, optimize operations and create safer and more efficient purchasing environments.
Key consumer trends that will shape the future of retail in 2026
Another analyzes the trends that will shape the future of retail: frictionless AI, hyper-personalization, hybrid retail, responsible consumption and a return to what is essential: connection, clarity and meaning.
End of the year: how Gen Z and Millennials are rewriting consumption and what big brands are doing
The new generations – mainly Gen Z and Millennials, who already account for more than 60% of global spending – are redefining how they buy, what they expect from brands and why traditional retail stopped working. In Latin America, this evolution is driving a new model: retailtainment, where stores become immersive, phygital and emotional spaces.
Peugeot Smart Living announces new payment conditions to accompany retail
In the midst of a more selective and slower market, Peugeot Smart Living updates its payment conditions and aims to boost replenishment and rotation at points of sale towards the end of the year.
