Red Hogarnet held on April 15 and 16 the 14th edition of its Annual Meeting at the Sheraton Pilar Hotel, once again consolidating one of the most important purchasing networking events in the home appliance and technology sector in the country. The meeting brought together more than 1,700 attendees, with the participation of more than 330 partner companies and a record of 101 leading suppliers and brands.

The proposal combined a commercial exhibition, business meetings and networking activities. The 2026 edition also incorporated the ““Value Business Talks”, a content space that featured industry leaders such as Santiago Martínez, from BGH; Luis Galli, from Newsan; Guillermo Sanz, from MABE Drean; and Marcelo Srbovic, from Visuar.

During the two days, outdoor lunches, business meetings and a special cocktail were held in the hotel gardens, while the closing was marked by a gala dinner and a musical show by Amar Azul.

“We are again at the Sheraton Pilar, very proud of this year's call: 101 suppliers and more than 330 confirmed clients from our 360 partners”, he said Marcelo Bordoy, director and coordinator of Red Hogarnet. “We take it as a great responsibility: to provide this service to the market, both to clients and suppliers, so that they develop affinities, businesses, links and a future together”, he added.

In relation to the growth of the network, Bordoy pointed out that Hogarnet continues to expand steadily. "We continue to grow a lot, at a rate of between 10 and 15 clients per year. We do it in a very conservative and selective way, but maintaining our position as the network with the most clients in the country and with the pride of being chosen by more and more retailers", he explained.

One of the highlights of this edition was the development of the stands and the brands' commitment to strengthening their presence. "We were surprised by the number of artisan stands, mostly with very elaborate proposals. This reflects that the supplier is committed to our customers and wants to stand out"said Bordoy. “There is a very healthy and attractive competition between them, and that fills us with pride because it elevates the commercial and in-person proposal of the event”, he added. “We noticed enthusiasm, a certain need and a lot of support.”

Regarding the situation and concerns of the sector, the manager acknowledged that the scenario continues to be challenging, although with expectations set for the coming months. "We hope that the World Cup and the winter will help us again, as has always happened. It is not easy, but we try to be the chosen ones of the public, aiming to improve the profitability of the sector and offer good opportunities and products", he stated.

And he concluded: "The country does its thing, the market does too, and we from the network try to position our clients as the best, the biggest and the most restless within a competition that, at certain times of the year, becomes difficult."