The call brought together 85 partner companies and 92 supplier brands in three days that combined commercial activity, product presentation, networking and analysis of the context of the Argentine market.
With more years of life, greater activity and growing technological adoption, those over 60 are consolidating themselves as a key audience for companies. Lateral Thinking warns that the challenge is no longer guaranteeing digital access, but rather designing experiences that allow them to consume, operate and make decisions without depending on others.
The exhibition took place from September 2 to 4 with more than 200 brands, new spaces and an agenda focused on business, innovation, training and trends.
He will lead the Home Improvement business in Argentina, with its Easy and Blaisten brands, driving the growth of the division and strengthening an increasingly relevant omnichannel proposal for customers.
The International Housewares Association (IHA) MarketOutlook 2026 report analyzes market outlook and reveals consumers' key purchasing intentions for the coming year, with health and wellness among the trends that continue to gain prominence.
The executive will lead the channel's commercial strategy and operations in Argentina, Chile, Peru, Bolivia, Paraguay and Uruguay, leading a regional network of 190 channels and distributors.
The plant, located in Paraná and 2,000 kilometers from Buenos Aires, required an investment of 1.5 billion reais and will have an initial capacity of more than 600,000 units per year. LG plans to sell 42,000 refrigerators in Argentina during 2027.
The meeting organized by the International Housewares Association (IHA) will be held on September 29 and 30 in Chicago and will feature the participation of executives from the main chains, specialists in consumer, logistics, international trade and artificial intelligence. Among the keynote speakers, Mara Sirhal, senior vice president of Home at Target, stands out.
An opinion column by Guido Shama, D2C Director (Direct to Consumer), Samsung Electronics
Campolonghi was appointed as the new Country Manager Argentina and Territory Director of Southern Latin America at Motorola Solutions.
