Motorola Solutions appoints Luciano Campolonghi as leader for Argentina and Southern Latin America
Campolonghi was appointed as the new Country Manager Argentina and Territory Director of Southern Latin America at Motorola Solutions.
World Cup 2026: much more is at stake in retail than sales
With new ways to consume content, shop and connect, the world's most important sporting event is also becoming a key platform for innovation, entertainment and business opportunities. What trends will mark consumption and what will be the keys for retail in this new edition of the World Cup.
Club Rheem has arrived, a new program to promote and recognize sellers from all over the country
Through this initiative, the company invites sellers to become part of an exclusive community, where learning and benefits go hand in hand.
Red Hogarnet brought together more than 1,700 attendees at its 14th Annual Meeting
The network held a new edition of its traditional meeting at the Sheraton Pilar with a record number of suppliers, strong participation from retailers and a business climate marked by networking, value talks and the expectations placed on winter consumption and the World Cup.
Longvie adds the Universal brand and plans to expand its production in Entre Ríos
The company will manufacture appliances under license at its Paraná plant. The initiative aims to strengthen industrial activity, expand its offer and gain competitiveness in an increasingly demanding market.
Avelino adds Carlos Costa as commercial manager
The appointment occurs within the framework of the expansion of the portfolio and the incorporation of international brands, with a focus on consolidating the commercial network and promoting business development.
NielsenIQ (NIQ) announced the appointment of Arthur de Oliveira as new Managing Director for South Cone Latam
Arthur has more than 18 years of experience within NIQ in key areas such as Client Success, Sales, Data Science and commercial leadership. In his new role, he will promote the regional strategy to strengthen access to insights, enhance commercial presence and accelerate the adoption of solutions based on advanced analytics and The Full View™.
The challenge of Argentine retail: at what price to sell and what promotions to activate
In a context of more informed and demanding consumers, defining the appropriate value for each product ceased to be an operational task and became a strategic decision based on data.
BGH expands its technological portfolio and becomes official Xiaomi distributor in Argentina
The agreement contemplates the distribution of the XIOAMI REDMI line of smartphones in the country, including the latest launches Redmi NOTE 15, Redmi 15 and the A5 line, as well as other products from its ecosystem, which includes headphones, speakers, smart watches, vacuum cleaners, power banks, scooters, monitors and other devices from the global portfolio.
The consumer of the future: why emotions are the true driving force of decision
In an environment saturated with data, comparisons and automation, the consumer no longer decides by arguments, but by emotion. This analysis by another reveals why in 2026 brands will stop competing for arguments and will start competing for meaning. Because when everything can be compared, the only thing that tips the scale is how a brand makes you feel.
