LG Electronics, a leading technology and innovation company, announces its outstanding participation in the 2026 edition of the IEB+ Argentina Open, the prestigious tennis tournament that will be held until February 15 at the historic Buenos Aires Lawn Tennis Club.

under his lema global “Life’s Good”, LG seeks once again the perfect fusion between elite sports, entertainment and technology. The company will deploy a series of actions designed for fans to live an experience that goes beyond the fields, creating memorable and technologically enriching moments.

The epicenter of LG's presence will be the “Sponsor Day”, which will take place on Friday, February 13. During this day, attendees will be able to immerse themselves in the LG universe through interactive activations such as a 360° Camera and a photo booth to capture the best moments of the tournament. Additionally, to experience the event with the best energy, brand promoters will be handing out exclusive merchandising, inviting the public to “Stay Cool” under the Buenos Aires sun.

The action will also be experienced on and off the field. Before the main match, Argentine tennis legend Diego “Peque” Schwartzman will star in a huge live draw with incredible LG prizes, marking the start of a unique day for fans. In addition, LG, together with the influencer Stephanie Demner, will hold a special draw that will allow three winners to access an exclusive Backstage Tour of the ATP Buenos Aires. The experience includes a tour of the VIP room, the press room and the possibility of experiencing the tournament from a privileged perspective, with the chance to meet players from the tournament.

"Our Life's Good philosophy materializes when we make technology create moments of joy and genuine connection. The ATP in Buenos Aires is the ideal setting to demonstrate it," declared Enrique Laffue, CEO of LG Electronics Argentina. "This year, we reinforce our commitment with a Sponsor Day full of surprises, the company of great figures like Peque Schwartzman and spaces where our technology, such as InstaView refrigerators, are naturally integrated into the lifestyle of our consumers. We want each attendee to feel that, with LG, life is better."

The VIP experience in the LG tent will be another strong point. The space will present the brand's latest launches, the InstaView refrigerators, and will offer the perfect setting for influencers and special guests to interact with technology and produce high-impact content.

With its participation in the most important sporting event in the region, LG Electronics reaffirms its commitment to bringing innovation closer to the passions of Argentines, demonstrating that cutting-edge technology and meaningful experiences are the heart of a good life.