In the different provinces of our country, when the sun falls or the light goes out, they appear. Legends, myths. The voices that live in the memory of each of its inhabitants, in the kitchens, on the dirt roads, in the pauses between a mate and an anecdote. In Argentina, reality coexists with silent stories: that of popular stories, those that are transmitted with respect, with fear or humor, but always from collective experience.

Stories of beings that protect or punish, of trains that no longer pass, but they are heard the same. Of women dressed in black, of lights floating in the fields, of invisible creatures. Legends do not ask to be believed: they ask to be counted.

In times where the present is imposed quickly and the urgent usually beats the important thing, recovering those voices is not just a nostalgic act: It is an identity gesture. Because each myth speaks of a territory, of a way of seeing the world, of values ​​and warnings that cross the everyday.

In that context it is born "Voices of the stove", the new proposal of Ultracomb: a campaign in documentary serial format, which can be enjoyed from its channel of YouTube, Instagram y Tiktok, With new episodes available every 15 days. The series travels through different regions of the country to rescue, reinterpret and share the Argentine popular legends. The premise is simple but powerful: Get together to cook, share a typical recipe of each region and, next to the stove, tell again those stories that still survive.

In addition to its digital format, the campaign will have an extension in selected cinemas, public road spaces throughout the country, TV, radio and streaming channels, reinforcing its scope and the emotional impact of their stories through immersive audiovisual experiences that connect with collective identity and memory.

Conducted by Sebastián de Caro as host and Gastón Storace in charge of all recipes. Each delivery travels a different myth: The bad light, the Nahuelito, the Pombero and the Lobizón, among others. Intertwined with regional cuisine through typical recipes such as Locro, Chipá and Trucha, accompanied by native landscapes and the participation of local chefs and influencers.

The campaign proposes a narrative that goes beyond the product: seeks to excite, generate memory and bring the ancestral to the contemporary. Because the stories are not only written: they are cooked, they are heard, they are counted. And because in such a diverse country, the stove remains a meeting point.