BREAKFAST SPECIAL 2026: The small appliance segment that continues to grow

With a good performance of coffee makers, especially espresso machines, the market for small breakfast appliances continues to be one of the important segments of this category, also fueled by blenders, juicers, sandwich makers and toasters. This year all companies have good expectations and are betting on an orderly market, within the framework of stability that continues and sustains it.

Liliana

The DigiHeat electric kettle, from Liliana, has a glass interior with a double protective wall, LED display, 6 automatic temperature programs and a Keep Warm function for 8 hours, transforming the task of boiling water into an experience of exact control for each infusion. The SmartToast Pro digital toaster, with a smart touch screen, brings specific selection for 5 types of bread, extra wide slots and a top accessory ideal for croissants and croissants, bringing the gourmet standard to the home with a single touch. The DripXpert filter coffee maker, with digital panel, comes with a stainless steel thermal carafe and intensity selector and responds to the definitive rise in quality coffee consumption at home, offering barista features with the simplicity of daily use.

Jesica Signorelli, Liliana Product Manager

“We lead the evolution of digital breakfast in Argentine homes”

“The Argentine market showed a clear reactivation in 2025, showing signs of recovery in units and with a consumer who revalues the efficiency of products, time and tangible innovation,” said Jesica Signorelli from Liliana. "In this scenario, we assume a leading role by promoting the modernization of the breakfast ritual and combining local tradition with new generation technology. We capitalize on a context where the online channel is gaining ground, the relationship between price and quality is key for the purchase decision and the consumption of coffee at home and the search for more sophisticated gastronomic experiences show sustained growth. With a vision of constant development, we move forward with launches that renew our line with accessible, innovative proposals designed for real life.”

Signorelli closed by pointing out that the brand's recent launches are some of those that will be added over the coming months, as part of a sustained strategy of innovation and expansion of the digital shelf.

PEABODY

Peabody presents its line of coffee makers that combines technology and passion for quality coffee. The Espresso Digital PE-CE5023IX stands out, with a 20-bar Italian pump and thermoblock system. Its grinder offers 30 grinding levels and its double boiler allows you to prepare coffee and froth milk simultaneously with professional 58 mm filters. For greater practicality, the PE-CA5030N Digital Automatic has 19 bars and a thermoblock system for quick extraction of the grain into the cup. Its digital display offers functions for espresso, cappuccino, latte and lungo, allowing you to serve several infusions in a row, ideal for meetings. The Espresso PE-CE5020N provides a professional experience with 15 bars and DOUBLE PID system for exact temperature control. It has a conical grinder with 30 grinding levels and a double spout to prepare two cups at a time, including a removable milk frother. With 25 additional models, Peabody is the brand with the most options on the market, from filter coffee makers to automatic; including a barista utensil kit to transform the experience. Thus, it ensures that each cup is a unique experience, adapting to homes, offices and businesses.

Guido Lombardi, Commercial Director of Goldmund S.A.

“We are going to continue betting on quality, design and technology”

“At Desayuno we will continue to focus on design and quality,” said Guido Lombardi. In addition to our award-winning e-thermos (RED DOT, BID España, DNA Paris), the focus will be on the coffee category, where we were leaders in 2025. The brand will offer more than 25 models, from drip coffee makers to professional barista versions. The offer is complemented by COPHI by Peabody, its new specialty coffee brand with a location in Palermo. There, users can enjoy imported coffee and have an immersive experience with the entire shelf, validating their choice before purchasing." Regarding the market, Lombardi foresees a purge of low-quality products that entered after the opening of imports, allowing a demanding segment to be revalued. "Last year, our high-quality portfolio allowed us to lead sales and be 35% above the average ticket," he concluded. "Our strategy will continue to be to offer technology and design for those who appreciate added value; fundamental seal of Peabody.”

Smartlife

The 1.75 liter Mix & Go blender with glass has a glass jug, ice crusher, 1000 watts of power and a design that includes efficiency without sacrificing style. The glass, with a capacity of 600 milliliters, allows you to prepare smoothies directly on the base and take the mixture anywhere. Thanks to its variable power, more homogeneous textures are achieved in seconds. It has three programmed functions that simplify the routine: Smoothie, for perfect shakes; Ice Crush, for effortless ice crushing, and Auto Clean, for quick and safe cleaning of the blade assembly. The glass carafe is strong and durable, will not scratch or absorb odors, ensuring contaminant-free hygiene. Like all Smartlife appliances, it includes a 2-year official warranty.

Johana Sisterna, Product Manager at Visuar

“In 2025, small products had a solid performance”

Johana Sisterna stated that in 2024 and 2025 small appliances showed solid performance. “While other categories faced declines, this segment sustained and grew,” he said. “Smartlife maintains a wide shelf with competitive prices and shows signs of strengthening with new projects, launches, advertising campaigns and financing with aspirations to gain market share.” Regarding small appliances, he maintained that there was a very strong increase in units (+49%). “It is a market with room to continue growing,” he added. "Demand is oriented towards functional products and Smartlife remains among the best-selling brands. Analyzing the products, Sisterna recognized that Smartlife has several strong categories and offers a fairly wide assortment. "This expansion reaffirms the brand's commitment to innovation and quality, and offers users the opportunity to enrich their culinary experience," he concluded. "By providing a diversified range of options, the brand is positioned as a key ally."

Philips

Philips highlights the EP5441/50 SERIES 5400 Lattego Touch 1.8-liter Automatic Expresso coffee maker with 12 varieties of coffee: from intense espresso to creamy cappuccino, customizable in aroma, volume and grind thanks to its intuitive touch screen and adjustable ceramic grinders. It has an intelligent temperature, cream and flavor system, cleaning is easy, with removable parts suitable for the dishwasher. Another product from the brand is the 700-watt HR226290 Turbo Blender with ProBlend technology, which offers greater power and speed to prepare smoothies, sauces and soups with uniform results and perfect consistency. It comes with a 2-liter jug and serrated blades to crush fruits, vegetables and even ice. Its 5 speeds provide total control over the texture of the preparation, it has non-slip legs and dishwasher-safe parts.

Franco Cerezo, Product Manager at Visuar for Philips

“Small appliances grew by 49% against 2024”

Franco Cerezo, Product Manager at Visuar for Philips, recognized that this year, small appliances showed a strong recovery due to the wide variety of products and the best financing conditions. “Coffee makers were one of the fastest growing subcategories, with an increase of close to 70% in units,” he said. "Blenders also benefited from the general rebound in the sector, within a segment that grew almost 50% in total. In this context, consolidated brands such as Philips well captured the increased demand for quality products for everyday use."

Comparing with previous years, Cerezo stated that this year small appliances grew by 49%, showing a very marked recovery against 2024, when the sector had suffered sharp falls. “This rebound compensated for the previous decline and took sales to levels higher than those of previous years,” he added. "Categories such as coffee makers and blenders accompanied this growth within the segment and the online channel continued to gain share, in some cases surpassing sales in physical stores. We are in an accelerated expansion of the market. Within the Philips portfolio, our small appliances division stood out clearly: automatic coffee makers and blenders with 700-watt glass jars were the products with the greatest demand, recovering positioning in the market."

Eiffel

Within its extensive line of small breakfast appliances, Eiffel highlights three models. The E252 plastic automatic coffee maker, with a 1.5 liter capacity jug, enough for 12 wells, has a removable filter, elegant design and black color. The E295 4-in-1 sandwich maker, made of stainless steel, comes with 4 interchangeable plates for a toaster, waffle maker, maffin maker and sandwich maker and is black in colour. The E601 stainless steel electric kettle has an XL capacity of 2 liters and incorporates the cutting function for mate and coffee. Pablo Scipioni, owner of the company, pointed out as a differential that the entire line of kettles they offer is of their own national production.

ultracomb

Ultracomb's CE6120 espresso machine has touch screen function control; 20 bar pump; Thermoblock preheating; body with stainless steel; grind settings and touch functions for one-cup/two-cup grind, one-cup/two-cup espresso, and warming or cooling; cappuccino and latte in a small or large cup; milk frothing and automatic cleaning.

The EX2308 juicer, with a 120-watt motor, has a lever to apply pressure on the fruit, a removable pulp filter, an anti-drip pouring spout and non-slip supports. It is easy to clean and disassemble and has a double cone. The SW2801 sandwich maker comes with removable plates for sealed sandwiches, grill, panini and waffles and has a stainless steel front panel, two heaters, quick-action locks, non-stick surface, lights, cool handle and 750 watt power.

Oster

Oster offers the 4-in-1 Latte coffee maker with a 350 ml stainless frother, measuring spoon, a coffee filter and a 22 oz glass with reusable straw and lid. The Espresso Perfect Brew is a coffee maker with a grinder, Thermoblock heating system, two pressure pumps, a 58 ml brewing head, a conical grinder with automatic dosing, 30 grinding settings and cleaning and maintenance alerts. Other accessories include simple and pressurized 1- and 2-cup filters, thermometer and milk jug, coffee tamper, and cleaning pin.

The sandwich maker has a deeper bottom plate that allows you to prepare sandwiches with up to three breads, omelettes, pancakes and arepas; ON/OFF button with LED indicator and Quick Lock system for stability during handling. The XTREME MIX professional blender completes the offer, with a 10-blade titanium-coated blade, automatic intelligent programs, high-performance motor and manual settings to personalize each recipe.

helmet

The Yelmo EX1303 juicer, with a 40-watt motor and a capacity of 700 milliliters, is very easy to clean and disassemble and has a double cone for different sizes of fruit, removable filter, non-slip rubber supports and a transparent, graduated jug.

The TO3011 toaster, with a power of 930 watts, has 2 slots of variable width, 7 toasting levels, 3 functions to defrost, reheat and cancel, extra elevation, self-centering system, easy-to-remove crumb tray, cable housing and non-slip feet.

atma

The Atma 94PED2508IAP digital electric kettle, 1.7 liters, has automatic cut-off, intuitive controls, stainless steel design, temperature selector for mate, tea or coffee and a keep warm function between 40° and 100°. The 94CEAT5403GP 1.5 liter digital espresso machine, for capsules and ground coffee, has 20 bar pressure, touch screen with programming, accessories for Nespresso capsules, measuring spoon, tamper, precision frother, steam function with flow regulator and removable tank. The 94TO9000IP stainless steel toaster for 4 slices comes with toasting, heating and defrosting functions, 7 toasting levels and a double crumb collection tray. The 94EXAT23IP stainless steel juicer has a double cone for small and larger fruits, anti-drip pouring spout and pulp filter.

Ezequiel Brusco, Home Appliances Business Manager at Newsan

“The breakfast market has notable growth and dynamism”

According to Ezequiel Brusco, the breakfast products market had notable growth and dynamism. “The main players presented proposals in all segments, generating high competitiveness,” he said. "Although a slowdown was observed in the last quarter, the activity of the category maintains a sustained expansion, opening strategic growth opportunities towards 2026. Brusco estimated that this category is a driver that historically ensured between 45% and 50% of the total volume of units in small appliances. "Our portfolio is designed to maximize market penetration with an offer that ranges from products of between"It offers high accessibility to proposals with higher perceived value, ensuring effective coverage of all price tiers and key positioning in the price pyramid," he said, adding that coffee makers, electric kettles and toasters stand out and lead consumer preference.

"At Newsan, we offer a portfolio that covers Disney, Mickey, Spiderman and Stitch licenses and we accompany film releases and trends by integrating new licenses. Our entire product proposal is designed for a fluid and accessible purchasing experience. Our strategy is totally focused on bringing the value of our brand to the user just a click away."

Electrolux

Electrolux offers the Experience 800W EBS30 blender with 800 watt motor, Trufl ow technology with swirl effect, 1.95 liter glass jug, 5 speeds + pulse and stainless steel blades that crush ice. The ETS25 toaster, made of stainless steel, has 7 toasting levels, defrosting and heating functions, extra wide slots, crumb collection tray and illuminated button that ensures intuitive use. The EKP70 electric kettle, with PerfectSense technology for temperature adjustment between 40° and 100°, incorporates a keep warm function for up to 40 minutes, a 1.7 liter capacity and has a 360° base, pop-up lid and automatic shut-off.

The Experience ECM25 programmable coffee maker, with a 1.2 liter capacity, prepares up to 30 cups and has a 24-hour timer; keep warm and automatic shut-off functions after 2 hours; anti-drip system; Non-stick plate and removable filter. The Effi cient ESG20 sandwich maker, made of stainless steel, has non-stick plates, fast heating, light indicators and a thermally insulated handle. It is stored in a vertical position and has a cable reel with closure.

Mariano Vranjican, Category Manager Argentina & P.U.B. en Electrolux

“The trend towards products with greater control and efficiency is accelerating”

“In 2025 we saw a market with growth driven by espresso machines,” said Mariano Vranjican. "There was a renewal of portfolios of established and new players that put downward pressure on prices, increasing the need to differentiate by value. We hope that the market tends towards greater stabilization, with consolidation of suppliers and products. Proposals that provide quality, guarantee and superior user experience will take the lead. Our priorities will be a profitable mix, innovate, optimize the go-to-market and grow without compromising profitability."
Vranjican added that the breakfast portfolio is strategic for Electrolux, and estimated a share of close to 30% of the total small volume for the category. “This weight is sustained by its high turnover, consumer renewal and demand for products that provide experience and efficiency, such as espresso machines,” he concluded. The trend towards products with greater control and efficiency continues to accelerate and we see a consumer who values these features and perceives digitalization as an aesthetic attribute that provides modernity and differentiation.”

Kanji

Kanji highlights the Barista KJH-CMF0800S02 Espresso coffee maker with 1000 watts, 20 bar and 1.5 liter tank. It has on and off buttons, 1 cup/2 cups of coffee powder, 1 cup/2 cups of espresso and steam function; thermometer; high pressure vaporizer; cup preheating and drip trays; overheat protection and 200 gram grinder. Comes with stainless steel filter holder and pusher. The 1500 watt multi-capsule coffee maker with 19 bar pump has a 0.7 liter tank, removable tray and 3 adapters. It is compatible with different capsules and is available in up to three colors. The T-Mate 1 liter electric thermos, made of stainless steel, has an adjustable temperature on three levels, a matte function and keeps water hot for up to 4 hours. Includes pouring spout, lid and bulb holder with bulb.

The KJH-YOG20-01 yogurt maker has a power button, transparent lid, 20 watt power and comes with 7 180 milliliter glass jars.

Alejandro Waisman, Commercial Manager of Fag Sistems

“We create conditions so that the commercial channel has rotation”

Kanji is placing special emphasis on categories such as small appliances for the kitchen, and particularly breakfast, with an offer of products designed to accompany the daily routine while being practical solutions for the home and are part of a proposal that aims to cover the typical consumer needs of the time with a wide and competitive offer. “This strategy, especially covering small and breakfast products, is part of our comprehensive planning, which not only includes the products, but also includes support for the commercial channel and all our marketing actions,” said Alejandro Waisman. "It is not just about launching products on the market, but about generating the conditions so that the channel has rotation, visibility and demand. That is the way in which we understand the business, anticipating demand and trends and at the same time offering practical solutions that are in line with the current context of consumption."