Ultracomb presents its new Swipeá campaign, to continue promoting the launch of the Home Line made up of white goods that aim to provide simple, practical and good quality solutions for Argentine young people and families. The proposal focuses on "Swipe everything that doesn't work", such as "cooking at the last minute" having the possibility of "swipe" and "store and preserve meals in the brand's new vertical freezer."

"We are very excited about the launch of this campaign, a few months ago we launched our new home line and we noticed a very good response. The idea of ​​continuing to focus on this line of products with the Swipeá campaign is to take advantage of a time of year of balance to bring a message of value to our audience such as letting go of everything that does not do well and is already dysfunctional to open the doors to new things with a playful message focused on everyday life at home." explains María Belén Méndez, Marketing Manager at Ultracomb.

One of the biggest bets of the recently launched Home line comes from the refrigeration line, which will be made up of different models of refrigerators and freezers. Some models are already available for purchase and others will be added in the coming months to complete the line. Undercounter refrigerators will also be sold with different designs that adapt to the style of each buyer, some of them plain and others with designs. Also part of this launch are wine cellars with a thermoelectric system for 8 and 12 wines, ideal for fans of bonvivir.

Finally, with regard to water conditioning, they will begin offering a line of high recovery electric and gas water heaters; In this segment, models from small to the highest capacities will be addressed.

The campaign will have support on radio, cinema, public roads and social networks and in addition, throughout the month, different influencers who are friends of the brand will promote recipes, tips and discounts to be taken advantage of in the brand's e-commerce: www.mundoultrcomb.com.ar.