NAP presents its line of foam and spring bed bases and mattresses

The company is committed to positioning itself in the medium-high segment with its own portfolio of mattresses, bed bases and solutions for rest. With initial focus on CABA and GBA, NAP seeks to grow from a proposal based on quality, price, rotation and a greater breadth of offering for the channel.

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NAP entered the mattress business with a purely commercial vision and made up of managers and sales force who know the market. “We are a very young company that is growing very quickly”, defined Carlos Peroni, Commercial Director. "We serve clients from CABA and GBA with the idea, starting next year, of reaching the interior of the country. We aim to be a brand that is positioned in the upper-middle segment of the market. We try to offer quality products that in some cases are also innovative."

The NAP catalog consists of a line of spring mattresses and a foam one.. The company manufactures its own bed bases, from assembly to lining, they are in the process of self-supplying the foam and offer daybeds and single chairs that convert into beds. They also sell pillows, separately or as a complement to the mattress.

Peroni highlighted the Franklin and Turner mattresses as the brand's star products, for concentrating the largest number of units sold. Both are made of high-density foam with jackard fabric and the Turner model comes with a pillow.

"We offer products with a good price-quality ratio, ensuring that performance is superior to what the market offers today. The channel, through financing, will seek growth. In addition to selling reliable products, we understood the change of rules in the business: working with lower profitability to increase turnover in the trade and expand the portfolio, both in the spring and mattress lines,” Peroni closed.

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