Noblex, the brand that is the official sponsor of the Argentine soccer team, together with the Gut agency, created a very funny “Soccer” Spot filmed by Augusto Giménez Zapiola and Joaquín Güiraldes from Argentinacine. The spot incorporates the title Soccer since number 10 joined the MLS and the term is resonating among all Argentines.

Noblex, the renowned television brand, official sponsor of the Argentine soccer team, accompanies the National Team and its players wherever they go, whether in the local league, in Europe or in Major League Soccer (MLS). It is for this reason that together with GUT they created, “Soccer”, a new and fun spot, filmed by Augusto Giménez Zapiola and Joaquín Güiraldes from Argentinacine, which shows the unconditional support of Noblex and all Argentines towards the world champions.

With the recent addition of the “10” to the MLS, the term “soccer” has begun to resonate more familiarly in Argentina. Noblex, always attentive to the changes and emotions surrounding football, was inspired by this new stage to create, together with GUT, a commercial that continues to transmit the same passionate feeling as always, be it “football” or “soccer”.

Ignacio Ferioli, CCO & Partner of GUT, explained: "Saying 'hot dog' to a 'pancho' sounds as unnatural for an Argentinian as saying 'Soccer' to 'Football'. However, lately we have been watching and talking about 'Socce'. Everyone knows why this is, because we are going to follow each world champion wherever they play. This commercial is a tribute from Noblex to that feeling.”

For his part, Marcelo Romeo, CEO of Noblex, expressed: "At Noblex, we are committed to sport and, especially, to our national team. The passion and support for our players have no borders, and with this new campaign we want to reflect that unbreakable feeling that we have for them, no matter where they play."

The new spot will be available on digital media and the brand's social networks, allowing fans to enjoy this exciting message of encouragement in every corner of the world.

With this campaign, Noblex and GUT reaffirm their commitment to Argentine football and their passion for supporting players in all their journeys, inspiring fans to always maintain the unconditional spirit of encouragement that characterizes the country.