Samsung Argentina, together with Aeropuertos Argentina and Prina, carried out a technological renewal project for digital signage in six of the country's main terminals: Aeroparque, Ezeiza, Córdoba, Mendoza, Bariloche and Iguazú. The initiative incorporated cutting-edge modular LED technology with the aim of raising the standard of visual communication and improving the experience of passengers, brands and sponsors.

The project included the update of more than 220 m² of screens, replacing traditional video walls with continuous visual surfaces, without frame interruptions, which offer superior image quality, with a high level of brightness and contrast, even in high-luminosity environments. This transformation modernizes airport spaces and enhances the visibility and relevance of information and advertising messages.

"Supporting Aeropuertos Argentina in the modernization of its visual communication allows us to provide solutions that enhance innovation and raise standards in spaces that connect millions of people. The choice of the IEA LED line was key to responding to multiple formats and needs, combining flexibility, image quality and design.", he said Augusto Vizzia, Sales Manager of Visual Display Solutions at Samsung Argentina.

From Aeropuertos Argentina, they highlighted the direct impact on the passenger experience. “This solution significantly improves accuracy, visibility and visual aesthetics, raising the profile of our airports as innovation hubs,” affirmed Ariel Veloso, regional systems manager of Aeropuertos Argentina and leader of the Renovation project. In turn, modular LED technology contributes to energy efficiency and long-term sustainability, with a useful life of more than 10 years and relevant operational savings.

The implementation was carried out in collaboration with Prina, a company specialized in technological marketing, whose experience allowed for an agile, safe and efficient installation.

With this project, Samsung reaffirms its commitment to supporting leading organizations in the country with cutting-edge technology, developing solutions that transform high-traffic spaces and contribute to creating more modern, efficient and sustainable experiences for millions of people.