What do Argentines do on the internet?

CertiSur presented the report Internet Security: The vision of users, carried out by D'Alessio IROL, about how consumers experience connectivity, their relationship with ecommerce and money management on virtual platforms.

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CertiSur presented the report Internet Security: The vision of users, carried out by D'Alessio IROL, about how consumers experience connectivity, their relationship with ecommerce and money management on virtual platforms.

  • 78% feel insecure about hacks and fraud.
  • For more than half of those surveyed, the main concern is inflation.
  • During 2021, 87% of users connected to the Internet daily, today 91% and more than 11 hours a day.

What do we Argentines buy online?

  • Clothing and footwear 29
  • Technology 26
  • Appliances 17
  • Beauty items 16
  • Food 16
  • Tools 15
  • Travel and tourism 13
  • Bookstore and haberdashery 12
  • Health products 11
  • Games and toys 11
  • Debit and credit card 8
  • Cryptocurrencies 4

Change of habits

  • Not needing to go to the Bank: 61%
  • Find better deals: 49%
  • Entertain yourself: 40%
  • Being able to work remotely: 25%
  • Stop going to the supermarket: 21%
  • Be more attentive to what your children use online: 17%

What brings users closer and farther away from online?
60% of users want to be increasingly connected to the Internet to have information, facilitate daily tasks, entertainment and bring people closer. What keeps 33% away from the Internet is that it is unsafe and 23% say it represents a certain addiction.

Safety concerns

  • 78% do not feel accompanied by their provider in the event of a cyber attack.
  • 73% are concerned about devices connected to the Internet.
  • 71% fear hacks or fraud
  • 69% of bank account data theft
  • 68% to theft of credit card data
  • 67% to data use when making purchases
  • 57% of data theft on cell phones or WhatsApp
  • 54% fear that the website is insecure
  • Only 10% suffered hacks
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