“House of Surprises” is an immersive virtual experience that showcases the company's ecosystem of connected devices.

The Life Unstoppable series begins a new chapter in entertainment and storytelling, with a tour of “the house of surprises,” bringing Samsung products and innovations to life in an unprecedented way.

Our homes have become the center of our lives over the past 18 months, transforming into schools, offices, gyms and entertainment spaces. Despite the time we spent within four walls, the house became too comfortable and we needed a fresh start. This year's Life Unstoppable experience seeks to inspire those who want to innovate their home experience with products that allow them, once again, to press play to have a life of wonder and joy.

Life Unstoppable: House of Surprises follows a family of eclectic characters on a journey through the dynamic home, showing how Samsung's ecosystem of connected devices allows you to explore your creativity and passion and foster Life Unstoppable (Life Unstoppable in Spanish).

Life Unstoppable is the first short of its kind for the brand and brings technology to life in ways never seen before.

The experience spans six different rooms with interactive vignettes, each showcasing a collection of connected Samsung products that encourage a much-needed reset of inspiration at home, from mobile screens that twist and fold to immersive TVs and appliance innovations that breathe new life into even your least favorite tasks.

Samsung products and services are presented through the brand's spokespersons and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mum, Magician Archie, Superstar Chef Evie and former Lucha-Free Wrestler Gran.

Participants dive into a series of vignettes with all the features of Samsung's 2021 product line.

Space race

The modularity of the Bespoke refrigerator comes to life when Chef Evie runs out of space to store the evening's feast and her magical brother adds another module to the unit.

The curious incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet to the test when Evie, creating a snowing cake, causes a winter disaster in the kitchen. Can the Samsung Bespoke Jet handle heat or lack thereof?

Take action

The family springs into action with The Premiere, Samsung's lifestyle projector and Q800 Soundbar, at one of the Unstoppables' famous movie nights, with immersive entertainment that brings laughter, tears and more.

Coronel Dad

The Samsung Odyssey Neo G9 gaming monitor puts Dad one step ahead of the competition as he leads his team to victory with a dynamic curved screen that allows him to fully implement his battle plans.

Lost in music

Mum is immersed in her favorite musical moments on the lifelike Neo QLED TV and Q950 Soundbar, which join Samsung's other immersive QLED TVs in the House of Surprises: The Frame, with unique custom frames and The Serif while enjoying a dance. But since Mum doesn't want to dance alone, she invites some of her best friends to have fun with her, thanks to Google Duo on her Galaxy Z Flip3.

a rock superstar

The Bespoke AirDresser allows Mum to steam clean her beloved Rockstar jacket, so she's ready for a special surprise family visit that same evening. The Bespoke AirDresser has just been launched globally and offers a customizable design with smart features like AI drying and AI control features that personalize your experience. The Bespoke AirDresser is one of the highlights of the House of Surprises, along with a selection of other updated innovations, including:

Bespoke Jet, a premium cordless vacuum cleaner that comes in a variety of colors with an all-in-one battery charging and automatic dust emptying system.

Bespoke Jet Bot AI + It is an advanced vacuum cleaner that identifies objects and adjusts to multiple surfaces. Users can monitor their homes with a live video feed, while the no-touch hygienic Clean Station can empty trash while collecting dirt and dust with its multi-layer filtration system.