Philips, which since last October was in charge of the Global CEO Roy Jakobs, now also has a new country manager for Argentina.

The chosen one to sit in this armchair was Guido López. Thus, the Argentine Executive was at the forefront of a market to which the Multi is giving greater autonomy. Until then, the business was on the Alexei Costa desktop, who a year ago became number 1 of the Hispanic region, which includes all LATAM, with the exception of Mexico and Brazil.

Guido López became the new head of the Dutch Philips for Argentina. The executive is premiering a new position, to which the Multi shaped her in order to strengthen her footprint in the country. Until then, market responsibilities hung from Alexei Costa's desk, based in Colombia.

López forma parte de la corporación desde hace un bienio y, desde el 2022, llevaba el sombrero de Head of Business Marketing & Sales para Latam. Sin embargo, su relación con la empresa data de mucho antes: entre 1999 y el 2009, ocupó diferentes posiciones vinculadas a administración, marketing y ventas. En el medio, pasó por la norteamericana J&J y otras compañías.