The panorama is auspicious. According to data from recent annual report of the Argentine Chamber of Electronic Commerce (CACE), The industry registered in 2024 an exceptional increase of 181% in billing compared to the previous year, accompanied by a significant 176% increase in the average ticket.

These numbers consolidate the ascending trend of electronic commerce in Argentina, being placed as one of the sectors of greater economic growth in the country.

The digitized economy favors and encourages consumption providing accessibility and variety of supply to consumers.

More and more buyers add to the online channel and in special events this figure grows even more. Real offers, quotas, financing and shipments same day They are part of the value proposal that generates interest in buyers.

Sustained growth

Lorena Comino, CEO of billing, reveals outstanding figures on the recent performance of the platform: “In an invoice we register an increase in the number of vouchers issued of 30.68% in the first quarter of the year compared to the same period of the previous year. In addition., the average ticket grew considerably, going from $ 32,420 in 2024 to $ 50,716 in 2025, which represents an increase of 56.45%. This advance reflects a forceful adoption of digital solutions between Argentine companies. ” The company already complies with current regulations facilitating brands and the possibility of invoicing in foreign currency in accordance with the provisions of the Fiscal Transparency Law.

Comino also highlights the extraordinary increase in the total turnover recorded on the platform, which marked a 104.53% variation among the first quarters of 2024 and 2025. The provinces with the highest volume of transactions are: Buenos Aires (30.40%), Autonomous City of Buenos Aires (18.31%), Córdoba (5.31%), Santa Fe (4.63%) and Neuquén (2.06%), consolidating as key places for national electronic commerce.

Efficient logistics It is another key factor in the electronic commerce boom. Franco Terzakian, CEO de ShipNow, It provides a detailed look on how the professionalization of logistics promotes ecommerce growth and becomes a marketing differential for brands: "In 2024 we experienced a 9.23% increase in the volume of shipments compared to the previous year, and our projections by 2025 point to an increase close to 40%. This growth is directly linked to the demand for faster and more efficient services, such as deliveries on the same day (Same-Day Delivery), which greatly enhance the experience of the consumer and favor the repetition of purchase."

shipnow Identify the regions of Greater Buenos Aires, the Autonomous City of Buenos Aires, Córdoba and Santa Fe as those with the highest volume of logistics operations. Among the more dynamic items stand out: Food, drinks and cleaning, children's (toys and clothing), cosmetics and perfumery, deco-hogar and appliances.

Terzakian adds that the logistics challenge is in the growing demand of the consumer for receiving its purchases in increasingly short time, generating a continuous investment and development in advanced tracking technologies, management and distribution of packages, crucial aspect for the support and growth of the sector.

“Beyond the speed, the brands that stand out are the ones that manage to connect emotionally with their customers. A good logistics is invisible when everything goes well, but it can also become an extension of the brand experience when it is done with creativity and detail attention”Adds the CEO de shipnow.

The consumer no longer behaves like in past decades, where the logic of an offer market prevailed. “The new generations, such as millennials, centennials and alpha generation, demand experiences, authenticity, transparency and values ​​that connect with their identity”, Said Mariela Mociulsky -Trendsity Cecement.

“Companies must be more flexible and adaptive. We are at a time where the revolution is not only social and political, but also economic. Brands must constantly reinvent themselves”Mociulsky added, underlining the importance of capturing emerging market needs.

General projection of the sector according to Cace

The Argentine Chamber of Electronic Commerce He anticipates that the Hot leaves 2025 will exceed the results obtained in 2024, with projected growth that could be located again above 180% in global billing. The sustained increase in the volume of digital buyers and greater penetration in different age strips contribute to sustaining these expectations.

The most popular categories according to the annual Cace report include home products, appliances, sporting articles, cosmetics and perfumery, clothing, car and motorcycle accessories, children's products and construction materials. This broad spectrum reflects the growing interest of the Argentine consumer in diversifying its digital purchases towards practically all the items available online.

The study also highlights that 42%of sales in 2024 concentrated in AMBA, followed by the rest of the province of Buenos Aires (17%) and the coastal region (13%), indicating a wide margin for future expansion towards other less exploited regions, such as NOA (7%) and whose (5%).

Challenges and trends that look at the future

In a world where Artificial Intelligence (AI) and data analysis They drive key decisions, the quality of the data becomes critical. The consciousness of companies on this pain is increasing, to the point that, according to Grand View Research, the global business management market, valued at US $ 110,530 million in 2024, will grow at a rate of 12.4% per year between 2025 and 2030.

Trends and pains of the companies identified by shrub -Argentine capital companies with regional projection that, for a decade, provides services to companies such as Mercado Libre, Kavak, take off and orders already, among others, to convert raw data into valuable information for decision -making - accompany companies with solutions

Data Collection: The radar that strategically monitors the market: “Supongamos que una empresa de venta online & ecommerce quiere lanzar el iPhone 16. ¿Cómo sabe si su precio o surtido son competitivos? Monitoreamos productos, precios, colores y hasta el comportamiento de los usuarios en otras plataformas. Así, nuestro cliente ajusta su estrategia casi en tiempo real”, exemplifies Clemencia Nicholson CEO of shrub.

Data that trains the “If you are looking for‘ shoes ’in a marketplace, the search engine should understand what images, videos or texts correspond to that term. We tag those contents so that the AI ​​learn to recognize them”, details Pablo Mlynkiewicz, Cto de Arbusta.

These types of solutions mark the course on the value of information and expert analysis.

The consolidation of advanced technologies in processes of payment, billing and logistics distribution aims to continue dynamizing a sector that already stands out as a key in the Argentine economy. Likewise, strategies based on real offers and transparent communication will be key to loyalty to an consumer increasingly trained and demanding.

In this sense, Hot Sale 2025 represents a new test for brands and is raised as an opportunity to boost consumption.