Artificial intelligence, innovation and results. Megatone.net, the new success story highlighted by TikTok. The brand enhanced its advertising strategy with AI and achieved outstanding results, recognized by the platform itself.

“We have been exploring new tools that bring us closer to new audiences and elevate our performance day by day.” — Javier Cominotti, Marketing Manager of Megatone.net.

Megatone.net already had “always on” campaigns on TikTok, but was looking to scale its efforts without losing efficiency or excessively increasing its costs. With a Marketing team focused on innovation and constant optimization of its digital strategies, the goal was to reach more people with purchasing intentions, improve return on investment and reduce the manual operational burden in the daily management of ads.

The brand decided to test the Smart+ tool, which applies artificial intelligence to automate the configuration and management of campaigns: from segmentation and bidding to the mix of creatives, copy and calls to action (CTAs). An A/B test was carried out comparing a traditional campaign with another managed through Smart+, keeping creatives, budget and period the same to isolate the effect of automation.

"We have been working with TikTok for a long time. By being at the forefront and complying with the platform's good practices, we were able to test a new type of campaign and the results spoke for themselves: with the same budget we doubled the reach and obtained better indicators than the competition in a comparative analysis." — Lucas Costamagna, Marketing Analyst at Megatone.net.

The results far exceeded expectations. There were 5.7M impressions in the automated campaign, against 3.3M in the manual, a 70% increase. The cost per thousand impressions (CPM) was also 43.8% lower. And the CTR, which was already good and exceeded the benchmark, was almost double (+95.7%) in ads with Smart+.

These indicators confirmed the effectiveness of automation based on artificial intelligence, allowing results to be scaled without sacrificing quality or efficiency. After the success of the test, Megatone.net decided to continue using the tool permanently within its digital strategy.

“Smart+ allowed us not only to improve results, but also to free up operational resources to focus on strategy and creativity.", commented a representative of Megatone.net. From TikTok, they highlight that this solution "automates key aspects of marketing performance, helping to optimize both results and advertising efficiency”.

This success story demonstrates that even brands that are already digitally active can surpass their own benchmarks through intelligent solutions. For local or regional companies, Smart+ represents an accessible tool to compete more effectively in the digital world.

“We are very happy: not only because of this achievement, but because we have already added the third recent success story: first with Google, then with Meta and now with TikTok.” — Javier Cominotti, Marketing Manager of Megatone.net.