"Unfortunately, for various reasons we have not opened a new branch since 2018. And I had made a promise that the next branch would be Sunchales. Because we have been in the province since 2004 and we really loved it because it is thriving, the best that Argentina can show. We had a small piece of land but we would have liked to do something bigger and that was relegating the project. In the middle the Large Stores Law came out and we decided to create a small branch but one that would be the most representative of supermarkets. La Anónima,” said Federico Braun, president of the company.

The new branch, the 163rd in the chain, has a sales area of ​​698 m2, has six cash registers and its own parking lot with 16 garages. In the store's proposal, several sectors stand out: the bakery, which has its own production; the butcher shop, obviously supplied by two refrigerators that belong to the company; vegetables and fruits that are supplied directly by producers; a large assortment of cold cuts and dairy products; and a winery. In addition, it also has a Bookstore and Hardware store sector.

"We want to provide a good service, we are going to meet those expectations. These investments ratify the company's strong commitment to this region. We were born as Patagonians and for years our limit was Chubut. A few years after I joined the company we began to expand. First in Río Negro, then General Roca, Neuquén, La Pampa, Buenos Aires, Santa Fe, Córdoba and Corrientes. It was a decision, our strategy is to be leaders in a good way, to be seen as the best in quality, assortment and service in small and medium-sized communities. It is where we are comfortable, we feel that we add value more than in the large cities where they are saturated with many supermarkets. We like this, and we have a logistics that gives us the strength to manage long distances. From Goya, which is the northernmost city where we are, to Ushuaia, it is more than 4,000 kilometers," the company stated.

Renovation in Rafaela

La Anónima also made a significant investment in its premises in the center of Rafaela. There he installed a modern cooling system.

"For a year we have dedicated ourselves to renewing the cold line, which is completely new, with the change of refrigerators in the sales area and chambers for production and warehouse, which are supplied by a central system of Italian origin that works with ecological CO2 gas, which is new and efficient. It is one of the first companies that uses this technology in South America," the company explained.

“We are very satisfied with how this work has turned out, we see a renovated branch with modern equipment, with committed personnel,” said Federico Brown. And he added that "if we look back, we are very satisfied with how we have taken care of both our clients and our staff, fulfilling our role. This is a complicated, unpredictable pandemic, it is difficult to anticipate what may happen."

Florence Lippo / Trade and Retail