Throughout its distinguished history, JBL has remained true to the vision of audio excellence and innovation established by its founder, James B. Lansing. JBL, collaborating in the most important world events and most emblematic spaces of the music industry, including Argentina. Lansing was recognized by renowned music and entertainment professionals, and today, without knowing it, by millions of users around the world, by giving life to music and making sound an unforgettable experience.
Woodstock, Coachella, Yankee Stadium, Madison Square Garden, Tomorrowland, many of the most epic venues in pop music culture have something very special in common: the JBL brand. For 75 years, JBL has been at the center of the music scene alongside the world's leading artists, amplifying the power of music and connecting people.
JBL has never lost sight of the ultimate goal of sound, which is to touch the soul. Since day one, he has built a legacy with passion, energy and love for pure sound. And although each person on the planet is a unique mix of culture, tastes, age and experience, there is a sound language that is universal.
"For more than seven decades, JBL has been recognized worldwide for its superior quality, both in sound, design and functionality. By bringing joy, celebration and an emotional connection to consumers with their favorite music in their free time, the brand's speakers and headphones create a sincere relationship with the entire Latin American culture, fraternization and also expression of lifestyles. Our products mark unforgettable moments for people and, without a doubt, will continue for many more decades to be the best partners for millions of consumers," he says. Rodrigo Kniest, president of Harman Brazil and senior vice president of Harman's South American region.
Since the era of the first talking pictures, audio excellence has been paramount to JBL, setting the tone for everything that followed. Over the years, the brand has brought surround sound through cutting-edge technology to the studio and stage, as well as to everyday life, in the car, at home and anywhere, always innovating, without being left behind.
From cinema to performance venues, from hip-hop to electronic music, from record-setting portable speakers to revolutionary headphones – JBL is there, raising the level of your sound experience.