Hisense, a leading brand in the consumer electronics and home appliances segment worldwide, announced the official sponsorship for the upcoming FIFA Club World Cup 2025™. The news was announced at a special event at the Shanghai Tower attended by FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström and Hisense Group President Jia Shaoqian.

During the presentation of the alliance, FIFA President Gianni Infantino stated: "We are delighted to welcome Hisense, a leading global brand, as an official partner of the FIFA Club World Cup 2025™. Hisense's commitment to innovation and technology is aligned with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionize club football."

“This partnership will offer fans unique ways to participate in the tournament, both on and off the field, while laying the technological and innovation foundation for the FIFA Club World Cup to thrive.”

The new FIFA Club World Cup 2025™ will bring together the 32 best football clubs in the world every four years. The partnership, with this inaugural edition of the tournament, will provide the perfect platform for Hisense to further grow its global brand among fans of the world's most popular sports teams and clubs, and to showcase cutting-edge technology and appliances such as Hisense TVs that will be visible throughout the tournament.

The president of Grupo Hisense, Jia Shaoqianadded: "We are proud to be an official sponsor of the FIFA Club World Cup 2025™, which is the competition between the best clubs of the six confederations and represents a dialogue between champions, a first-class encounter. This aligns perfectly with Hisense's pursuit of the champion spirit and our ultimate corporate objective of building a world-class company and brand."

"As a pioneer in AI TVs, Hisense's newly launched TV series is a perfect match for the FIFA Club World Cup™. The technological foundation of Hisense AI TVs is the independently developed

With this alliance, Hisense reaffirms its goal of building a world-class company and brand with a continued focus on premium sports assets. By officially signing as a sponsor of the FIFA Club World Cup 2025™, the new most important club competition on the planet, Hisense advances its sports marketing strategy and accelerates its globalization efforts. Hisense has been a global sponsor at the last two FIFA World Cups and the last three UEFA™ European Championships.

The company strives for intelligent development of its products, ranging from televisions, laser TVs, air conditioners and refrigerators. In the TV product line, Hisense has introduced a 100-inch TV equipped with an AI picture quality chip, providing users with an immersive viewing experience. With its refrigerator and air conditioning products, Hisense's ConnectLife platform supports the interconnectivity of smart home appliances, enabling seamless collaboration between home devices.

In Argentina, the brand is marketed by Newsan, a leading company in electronics and home appliances. Through its production and distribution infrastructure, Newsan enhances Hisense's presence in the local market, offering Argentine consumers access to high-quality products that integrate the latest technology.

The collaboration with FIFA underlines Hisense's commitment to delivering pioneering home appliance technology that seeks to improve everyday life with innovative products and technologies, and enhance the viewing experiences of fans around the world by making the football experience more accessible and engaging for all.