Philco, the renowned technology brand, achieved first place in the sale of Air Conditioning for the ninth consecutive year after achieving a market share, in units, of more than 25%, reaffirming its position as the brand most chosen by Argentines. GFK 2020 font.

The complete line and the quality of the products generate a relationship of loyalty with customers, who continue to choose it and consider it a benchmark in the sector, allowing it to maintain a leadership that surpasses, by more than ten points, its closest competitor.

In this sense, Diego Gorali, manager of Philco's Air Conditioning business unit, maintains "For the brand it is a recognition of great value that demonstrates a reward for the work and the relationship built over so many years with customers. Our goal is to continue growing together with consumers who choose us to be part of their homes, providing quality products at a competitive price."

During 2020, the brand together with its product and engineering team developed the most complete line on the market presenting: mini split on off, mini split inverter, big split, window, portable and floor-ceiling equipment. Likewise, it presented a new campaign for the “Tenés un Aire” campaign, a creative and high-impact idea that accompanies the brand's leadership in the category.