Measurea: The history of the leading brand in appliances

They are over 55 years old and are recognized for being leaders in appliances in more than 200 countries. Know the history of Midea, the company that continues to make their way in the world market.

1
1

Midea was founded in 1968. In its 55 years of experience, it became a multinational dedicated to research, development, production and sale of appliances, heating equipment, ventilation and air conditioning.

Today, the company occupies the number 245 in the Ranking of Forbe’s Global Fortune 500 companies since it offers one of the most complete lines of the appliance industry.

Despite having its headquarters in southern China, Midea is a truly global company, with more than 166,000 employees and operations in more than 200 countries.

From the multinational they highlight their mission: add value to customers, generate opportunities for workers, providing profits for shareholders and well -being for human beings. And, in addition, they are faithful to their values: flexibility, practicality, harmony and innovation.

La relación con sus clientes es de suma importancia para la organización, la cual se compromete a:

Ofrecer productos con la debida atención que satisfagan las expectativas de sus clientes y reflejen tanto el compromiso de la compañía con la Comunidad como los requisitos aplicables, a través de la Seguridad, la Protección del Medio Ambiente y las Innovaciones Tecnológicas.
Generar un ambiente de trabajo confortable para que sus empleados puedan desarrollar el pleno uso de su potencial.
Contratar proveedores de productos y/o servicios que estén alineados a los valores de calidad de la compañía
Asegurar un desempeño financiero que atienda a las expectativas de sus accionistas.
Propiciar el mejoramiento continuo de la calidad a través de un esquema de gestión en el que todos participen.

Con su visión clara, Midea aspira a ser el mayor y mejor fabricante de electrodomésticos del mundo. Han obtenido más de 40 premios de diseño cada año en diferentes ferias de diseño mundiales de la talla de Red Dot, iF y Good Design Award.

Midea, con innovación y tecnología, sigue posicionándose como una de las multinacionales más importantes del mundo.

1
1

What did you think of this news?
Click on a star to rate

Click a star to rate

What did you think of this news?
Click on a star to rate

Click a star to rate
1
1

Latest news

  • 1

    The first edition of ARGENTINA MOBILE CONGRESS arrives, the main B2B congress of the mobile ecosystem

1
1
  • The first edition of ARGENTINA MOBILE CONGRESS arrives, the main B2B congress of the mobile ecosystem

  • LG Electronics brings innovation and the “Life’s Good” experience to the ATP in Buenos Aires 2026

Outstanding sector

  • LG Electronics brings innovation and the “Life’s Good” experience to the ATP in Buenos Aires 2026

  • The Novatech Group joins Infinix to enhance its smartphone offering

  • Philco presents “An air under your arm”: the innovation that redefines the purity of the environment for the new members of the family

1
  • The Novatech Group joins Infinix to enhance its smartphone offering

  • Philco presents “An air under your arm”: the innovation that redefines the purity of the environment for the new members of the family