In the middle of the middle of January, summer and heat, Liliana Appliances, a leading brand in ventilation, decided to take its history and experience to the streets with an action as simple as it is forceful: a large red truck branded with the brand full of turned on fans that travels through different cities in the country to cool those who travel under the high temperatures.

Under the claim, “Don't let the heat take away your breath”, the initiative seeks not only to make visible the brand's leadership within the segment, but also to offer a real moment of relief and well-being to people, transforming an overwhelming day into an unexpected, close and refreshing experience.

A respite in the heat

The red truck equipped with thirty Aircyclon fans of different colors operating simultaneously, began its journey in Rosario, surprising neighbors who found themselves with a breath of fresh air in the middle of the street.

During its passage, The vehicle becomes a meeting point: people who stop for a few minutes, freshen up, take photos and share the moment on networks. An action that connects from everyday life and reinforces the role of the brand. Liliana “saves” the city from the heat.

Far from a merely promotional action, the proposal reflects Liliana's historical positioning in ventilation products: a brand that understands people's real needs and develops solutions designed to accompany everyday life.

In this case, that leadership translates into a concrete experience: leave the home and bring comfort to public roads, demonstrating that in addition to being the brand with the greatest variety of options, it is the most powerful to face high temperatures.

A federal tour

After his passing through Rosario, the truck continued its journey through the Autonomous City of Buenos Aires y Mar del Plata, accompanying vacationers and neighbors in one of the moments of greatest exposure to the heat.

With this action, Liliana reaffirms its commitment to being close to people, bringing relief, innovation and closeness through its products. Because when the temperatures rise, Liliana is there so that the heat doesn't take away your breath.