LG Electronics (LG) inaugurated its second LG store this time in Unicenter, an iconic shopping center in Buenos Aires located in Martínez, one of the busiest in the country. The opening arose from an agreement with the firm Rodó, a leader in the field of home appliances. In this new brand location, LG products will be displayed and sold exclusively.

The Company's objective is that the public can live an LG experience, that they can see and touch the products, appreciating their supreme quality, since the entire portfolio of the brand will be found, such as refrigerators, air conditioners, washing machines, audio equipment, televisions and monitors. The store offers the entire complete line of products with sales assistance and personalized customer service.

At this event LG presented its two new televisions, the LG OLED EVO C2 and the LG QNED mini LED, incorporating the best technologies, offering superlative image and sound quality that optimizes the experience of the most demanding audiences.

On the one hand is the LG QNED, the most advanced LED technology, which reproduces sharper and brighter images due to the union of Quantum Dot and NanoCell. This innovative technology called Mini LED, has a smaller and more sophisticated backlight. Each mini LED is equivalent to 1/40 the size of traditional LEDs, allowing more lights to fit on the screen. Thanks to this, LG's QNED can display higher peak brightness, deeper blacks and greater accuracy than a standard LCD-LED TV. Likewise, its intelligent AI Gen5 α7 processor optimizes image and sound through deep learning algorithms and is compatible with the most important virtual assistants.

On the other hand, the new LG OLED Evo C2 series, belonging to the OLED family, offers 20% more brightness to show a greater level of detail on the screen. This TV incorporates an α9 Gen5 IA 4K processor, LG's most advanced and powerful. Thanks to Artificial Intelligence, the TV will make the necessary audio and video adjustments to improve the user experience depending on the type of content that is being played. Those who opt for an LG OLED evo will be able to experience a unique level of depth and contrasts thanks to the self-illuminated pixels that turn on and off independently, reproducing pure blacks in the images.

Regarding the opening, the president of LG Argentina, Enrique Laffue, expressed: “We are very happy to have opened this new LG Store together with Rodó and that our customers can delight in everything that LG offers in high-tech products and with its proven quality.”

The premises are located on the second level of the complex located at Paraná 3745 de Martínez, province of Buenos Aires.