Interact, internal positioning technology to guide the client of meaning, collects data on their consumption habits and offers a personalized and sustainable service, improving the purchase experience.

He desire for a convenient, fluid and humanized user experience of millennials is shaping a New reality in commerce. And it is that according to a study by the consulting firm Accenture, 82% of people born between 1980 and 2000 prefer to buy and see products in physical stores, as long as these are fun, interactive and personalized experiences. In this context, intelligent lighting, innovation based on technologies such as the Internet of Things, and LED solutions have been fundamental for retail.

“While ecommerce has taken more and more strength, especially after pandemic, today Anyway there is an important group of people who seek to enjoy the shopping experience in physical stores. These spaces, therefore, have become recreational areas, where brands create immersive environments and dynamic atmospheres to stimulate customers, ”he says Omar Velis, Product Marketeer Professional and Signify.

This is why Interact, A mark of Signify, (Euronext: Light), world leader in lighting offers a system that revolutionizes the retail industry and shopping experience; since it is a solution that gives a better performance for physical stores, since it attends and improves The behavior of its buyers. Interact, allows you to use connected LED lighting systems and integrated sensor networks to provide new data, knowledge, benefits and services to users. "In the case of commerce, several benefits are achieved, including operational excellence, loyalty to the client with a pleasant and novel experience," Velis explains.

Through lighting, The solution highlights different areas of stores; Otherwise it causes interaction, when using interior positioning technology to guide the client, collecting data on their consumption habits, and offering a personalized and sustainable service, by promoting greater savings and even allowing plant cultivation spaces and other vegetables inside the shops.

On the other hand, Changing to LED will provide up to 40% energy saving and add intelligent lighting controls can save 20-25% addl. "Interact energy optimization applied to shops and retail industry, allows you to control energy consumption data in an intuitive control panel. A complete lighting control in the installation allows you to reduce CO2 emissions and make progress for the sake of sustainability objectives. It is a system prepared for the future," says the brand's executive.