Previously, he had worked as Business Development for ConoSur, being in charge of business development for the Spanish-speaking South American region.

In this role, the executive will pursue the objective of reinforcing growth plans and strengthening the internal structure of HP Inc's video game peripherals division and will seek to expand the brand's leadership in video games and esports.

HyperX also had other additions, such as Ivan Gonzalez-Sales as Account Manager Mexico and Juan Pablo Arcagni as Country Manager for Argentina. These movements are part of the plan to strengthen the commercial structure that the brand is carrying out.

“These appointments support HyperX's strategy and are the next step in the consolidation of our team, so the incorporation and new responsibilities of our human talent in strategic positions is essential”said Plabnik.