By business integration

What role does the Fintech industry in Argentina have today? How do digital wallets and BNPL solutions impact on the shopping experience of Argentine consumers?

The Fintech industry is today a true engine of financial transformation and inclusion in Argentina. Thanks to the advancement of technological solutions, 99.3% of the adult population has a bank or payment account (CBU or CVU), which guarantees a level of access that some years ago seemed unthinkable. However, only about 39% of the population has access to formal credit, which shows a huge growth opportunity. We are facing a very promising scenario so that more and more financial services flow on these already consolidated channels, allowing more Argentines to take advantage of the benefits of digitalization.
In this context, digital wallets and BNPL solutions (buy now, pay later) have been revolutionizing the purchase experience. They facilitate instant payments, safe and comfortable, in addition to offering flexible financing alternatives, which strengthens consumption and gives greater predictability to personal finances.

What role do Fintech solutions play in electronic commerce growth?

Fintech solutions are a key lever for the sustained growth of electronic commerce in Argentina. Payment platforms, digital wallets and immediate financing options have eliminated barriers that previously limited trade digitalization. Today, any entrepreneur or small trade can sell online and receive payments quickly and safely, something that a few years ago seemed reserved only to great players. This democratization of payment tools has enhanced the digital ecosystem, generating confidence in consumers and merchants. As a result, e-commerce not only grows, but is consolidated as a fundamental channel for the country's economic development.

What are the most relevant Fintech trends that could transform the retail sector into Argentina in the coming years?

We are going through a moment of continuous innovation, and The retail sector is at the center of that transformation. There are three trends that we believe will mark the way in the coming years. The Invisible payments and frictionless experiences, from systems that allow us to pay without going through boxes to payments with a single click on the e-commerce, these solutions eliminate friction and speed up purchases, improving customer experience. Another is the Open Finance, the opening and portability of financial data will allow shops to know their customers better, customize offers and offer financing adapted to the real needs of each consumer. And finally we can mention the BNPL and Integrated Credit, financing options at the point of sale, both physical and digital, will continue to gain prominence. These solutions provide access to credit on the spot and allow shops to increase the average ticket and loyalty customers.
All these innovations not only facilitate the lives of consumers, but also generate new growth opportunities for retail trade.

Las fintech están permitiendo al comercio minorista mejorar la experiencia que brindan a sus clientes. En este sentido, ¿cómo pueden las empresas de retail aprovechar los datos generados por plataformas fintech para mejorar su oferta de productos?

El poder de los datos es hoy una de las herramientas más valiosas para losretailers. Las plataformas fintech generan información transaccional en tiempo real que permite comprender mejor los hábitos de consumo, optimizar inventarios y ofrecer promociones más precisas y atractivas. Además, esta integración posibilita la creación de programas de fidelización más efectivos y sistemas de scoringg que abren la puerta al crédito para más clientes.
La combinación de datos inteligentes y tecnología permite a las empresas adaptarse rápidamente a las necesidades del consumidor y potenciar sus ventas, construyendo relaciones más sólidas y duraderas con sus clientes.

Fintechs y retailers forman parte de un mismo ecosistema, ¿considerás que existe mayor potencial para la competencia o para la colaboración entre las partes?

El futuro es, sin dudas, colaborativo. Fintechs y retailers están demostrando que, trabajando juntos, se pueden lograr resultados extraordinarios. Ambos comparten el objetivo de mejorar la experiencia del cliente y, al integrar sus servicios, generan sinergias que benefician a todos: los comercios incrementan sus ventas y fidelizan clientes, mientras que las fintech amplían su alcance y profundizan su propuesta de valor.
Si bien puede haber competencia en ciertos nichos, el potencial más grande está en la complementariedad. Hoy estamos viendo casos muy inspiradores de alianzas entre ambos sectores, que demuestran que cuando se combinan tecnología, datos y conocimiento del mercado, se abre un mundo de posibilidades para seguir impulsando la economía argentina.