By Claudia Carrivale
prensa@editoracycargentina.com.ar

The novelty of this edition was the incorporation, for the first time, of the Electronics Home Forum, which took place on Wednesday, July 2, in the Convention Room of Pavilion 6.

Milagros Bin, Customer Success Vertical Retail Lead of Nielseniq Argentina, was in charge of opening the Forum, with his conference: "Consumer preferences in double -digit recovery times." "The appliance market grew by 41% in units, leveraged for wholesale, deceleration in prices and greater financing"He said, and said that "physical sales points grow above average, 43% in units. In terms of channels, specialists and marketplaces are those who gain participation compared to last year." "The fastest growing sectors are white, small, IT and Telecom line, while brown line and air conditioning grow below the average." And with respect to the online channel, the specialist said that "it represents 56% of the units sold in the market, the marketplaces being 76% of the total online sale."

The second conference was "of the consumer to the internationalization of the industry: dialogue with the Undersecretary of Consumer Defense and Commercial Loyalty and with the Argentine Agency for Investment and International Trade" and was in charge of different officials. "We are very optimistic with the numbers, our main objective is to simplify the life of the merchant at all levels," said Fernando Martín Blanco Miño, Undersecretary of Consumer Defense and Commercial Loyalty.

In the stands sector, Hogar and Tecno, invited those present to a Masterclass by Joaquín Pantuso, the renowned chef Coffee Pastry Jakarta. Liliana exclusively presented his new pizzero oven "Fast Pizza", which cooks pizzas to the stone in just 3 minutes. Electrolux, presented its exclusive 5 -liter Air Fryer Family And in their stand they were cooked fried potatoes that were distributed, to taste them, to all the people who passed through that sector. Peabody also made tastings to give an account of the versatility of its category "Air Cook" for well Argentine recipes.

The 2025 edition of Electronics Home had an important novelty: the official launch of the Electronics Home TV channel. During the three days, journalists Fer Carolei and Santiago do Rego toured the halls and stands to show releases, trends and the most outstanding proposals of the brands. All this experience can be relived on the YouTube channel of Electronics Home TV, which shows the new and anticipates what is coming.

This edition stood out for communication growth. The networks in networks began in February and allowed greater visibility for companies. There was presence in their own media, such as the Magazines Integration (Argentina) and Electoro (Brazil), in addition to press conferences with Infobae, the Nation and scope, and specialized portals, and presence in TV through TN Tecno (TN) and techno trends (America TV).