Electronics Home 2024: More than 6000 attendees at the B2B event of the year

With three successful days, new spaces and a federal look of industry and commerce, the Fair was consolidated as the most convening of the headquarters of appliances and household items in Argentina, and reaffirmed its commitment to the integration of the entire sector.

With three successful days, new spaces and a federal look of industry and commerce, the Fair was consolidated as the most convening of the headquarters of appliances and household items in Argentina, and reaffirmed its commitment to the integration of the entire sector.

By Claudia Carrivale

THE MEETING POINT OF THE SECTOR

With more than 350 national and international brands, more than 1500 products in different categories, more than 6000 qualified attendees and 5000 m² of exposure space, the fourth edition of Electronics Home Argentina was consolidated as the open B2B event and more convening of the headquarters, household items, cell phones, computer science, gaming, TV and audio, furniture and bazaar, mattresses and mobility of Argentina.

Organized by Electolar and Blue Play Group, the event widely exceeded the expectations and calls for its previous edition. During three days of exhibition, carried out in Pavilion 5 of the Costa Salguero Center, the most important manufacturers, distributors and importers of the durable consumer goods sector of Argentina exhibited the most recognized brands nationally and internationally, presenting its latest innovations and technologies. It was a unique event for the meeting and relationship of entrepreneurs, professionals in the sector, of the corporate market and merchants, which enabled strategic alliances and new businesses.

“We are very happy with the results of the event. Every year we increase the number of qualified visitors and the fair is increasingly Products, ”said Carlos Clur, CEO of Electolar Group.

An event, multiple spaces

This year, Electronics Home gave the attendees a more complete experience in terms of format, with an integrative platform that included a cycle of talks, exclusive spaces for special launches, products activations and welcome cocktail.

The fair was attended by more than 350 national and international brands, including: Nakan, Stanley, Dewalt, Black+Decker, Crivel, Usman, Vondom, Eiffel, Casablanca, Randers, Maverick, Motomel, Millenium, Ringo, Einhell, Spring Air, Peabody, Royalcell, GCA, Sol De Verano, Cx, Lenovo, Asus, Hp, Epson, AMD, Dibra, Sueño Dorado, Kld, Cat, Makita, Briket, Nexina, Daewoo, Beone, Eurohome, Euro Sound, Euro Bike, Peabody, Rheem, Saiar, Sherman, Stromberg, Indelplas, Springwall, Gadnic, Enova, Quantum, Morelli, Columbia, KOH-I-NOOR, Samsung, Smart Life, Hisense, Noblex, Philco, Atma, Bosch, LG, Motorola, Braun, Liliana, Whitenblack, Electrolux, Gafa, Kanji, Kanji Home, Olmo, Mordary, Broken, Ormay, Barbacoa, Okoy, Philips, Suede, Cloud Evolution Cloud Store, Rosario Import, Ñuke, Future Bicycles, Outland Logistics S.A and Kamado Argentina.

Important companies joined the fourth edition as Sponsors: TENDANUBE Evolution, an e-commerce proposal designed to expand the online channel of medium and large companies, with innovation technology and market leader; FISVER, a global leader of payments and financial technology for thousands of financial institutions and businesses worldwide and Ringo Advertising, leader in the market for manufacturing products for visual communication.

"The event greatly exceeded the expectations in terms of call, especially the quantity and quality of customers who participated. Everyone attended with great desire to know and visit the stands and generate good businesses. This year we grew a lot in terms of square meters of the stands and the proposals at the aesthetic level. Without a doubt, this 2024 was a large platform and takeoff Electronics Home Argentina.

The 2024 edition again demonstrated the potential of a fair that grows year after year, strengthening the ties of the channel and generating a meeting point that includes all representatives of the sector and the corporate market, with a federal and regional opening look. After the success of this year, the fifth edition already has a date: on June 30, July 1 and 2 at the Costa Salguero Center, and will be part of a triathlon of fairs that Electolar Group will carry out in three important cities such as San Pablo, Mexico City and Buenos Aires.

All in a
Same place

National and international projection

Presence of all actors in the sector (manufacturers, importers, wholesalers, distributors and representatives, owners of companies, presidents, CEOS, managers, retail chains, electronic commerce, marketplaces, medium and small shops and purchase networks of Argentina and Latin America).

Networking launches and activations

Exclusive spaces for meetings

Talk cycles

Launches and activations

+Communication

+ 3 months of networks in networks

Dissemination in own media: Journal Integration Estropolor Magazine News

Half partner Infobae

Coverage in specialized media

The 4th edition in numbers

3 days
5,000 meters of exposure
+ 70 stands
+ 1,500 products
+ 350 national and international brands
+ 6,000 qualified attendees

Cycle of talks

Maximiliano Signorelli / Hisense Argentina

Maximiliano Signorelli, Marketing Director of Argentina, provided his conference "democratizing access to technology." He spoke about the importance of innovation and connectivity in the home: “In Hisense, all our products are designed with advanced connections. Our operating system, the highest growth in 2023, has become the most used in the market, offering an unique user experience. In addition, our Connect Life application allows intelligently managing the home from the cell phone, connecting appliances such as refrigerators, air. washing machine ”.

Milagros Bin / Retail Manager of GfK

Milagros Bin, Retail Manager of GfK, the leading market analysis consultancy, spoke about “Results and trends of the home appliance market in Argentina.” In his talk he described some data on the sector: “In the electro market, two sales channels predominate, hypermarkets and specialists.” And he highlighted: “Although smartphones suffered a 49.5% drop in sales, more models were sold.” And he added that “the Hot Sale was the week with the highest growth of the year, with + 8%.” Regarding the consumer, he stated that “65% of people change recognized brands for less expensive ones, and 22% of users buy in bulk to obtain discounts.”

Néstor Alayón / Retail Marketing Consultant

Néstor Alayon, Marketing Consultant specialized in the Retail channel, gave a talk on "E-commerce and Digital Marketing Tools for Online Stores and presentation of the online book Marketing in Times of Crisis. He spoke about the importance of tools like AI and chatbots for e-commerce: "They are a very necessary and wonderful tool. 40% of the answers provided by Mercado Libre are written by a chatbot. It must be programmed and nourished every day with new information for it to work well." He also said that today's consumers are characterized by being "anxious, comfortable, they have a high purchase expectation, they are impatient, ambitious and demanding."

Camila Nasir / Tienda Nube Brand Manager

Camila Nasir, Brand and Communication Manager of Tiendanube Argentina, spoke about “E-commerce trends in the Electronics and Home category.” He highlighted that e-commerce, in the electronics and home vertical market, has been growing year after year and is one of the fastest growing. Regarding the main e-commerce trends for 2024, he analyzed that artificial intelligence, logistics and payments, integration with social networks and omnichannel are what are making the difference and the way forward.

RELEASES
AND ACTIVATIONS

Atma

Atma, the leading brand that offers a wide range of kitchen, home, refrigeration, air conditioning and personal care products, carried out the exclusive launch of the Air Fryer, with the live presence of chef Gabo Colacioppo.

Hisense

The Hisense brand made an exclusive presentation for customers at its stand, in which they announced upcoming launches, including a 100-inch television, an impressive visual experience with cutting-edge technology, and the 4-door refrigerator with a 24-inch touch screen.

News and balance

Ormay

Lourdes Soriano, owner of Soriano Hnos. S.A., said: "This is the fourth time we have participated in Electronics Home, this year with many new features, such as the new line of kitchens and the 5-burner Onix Black cooktop; our line of built-in cooktops, hoods, gas cooktops, electric induction cooktops and ceramic hobs; the new line of 57-centimeter kitchens, which we are presenting especially at this expo to everyone. public and also the Barbecue kitchen, 90 centimeters and professional line. We are satisfied and grateful as always with the organization, the influx of public from all over the country is truly excellent."

NEwsan

"In this new edition of Electronics Home we were presenting the entire Newsan line: motorcycles and products from Atma, Philco and Noblex. We had many visitors and we are happy because it is always very good to meet our customers," commented Graciela Jaime, head of Mobility sales at Newsan.

Debar

“Dibra is a company that manufactures lawn mowers and edgers and we are participating again in Electronics Home 2024, which greatly exceeded our expectations,” said Water Díaz, managing partner. "We had a large number of customer visits and sales have been made. We presented our new products, the new line of high-impact polypropylene cutters with 800 and 1300 watts."

SUBJECT SYSTEMS

“We are proud to participate again, because it allows us to get closer to retail customers and clients that sometimes we do not get to know and here they can see all the lines,” said Diego Balbo, Marketing Manager. We brought exclusive proposals with Kanji and his family of children, beauty, refrigerators, kitchens, speakers, notebooks, tablets and televisions, which allows us to supply an entire store with the same brand. As launches, we have the Telefunken brand that we now present in refrigerators, displays, under-counter refrigerators and well freezers. Another very important launch is the new Kanji Black electric kitchen, which is highly sought after in modern constructions, and the launch of the Kanji Beauty line is coming soon.”

The world of Sudamericana

Diego del Sacramento, commercial director of ByD Sudamericana, was very satisfied with the event and the attendance. “It's a good time to meet clients, colleagues and friends in the industry,” he said. "It helps us to show our commercial proposals in advance. To this edition we came with several new products in the Stanley and thermos lines. A strong launch is the 1.1 liter Quencher glass, which is all the rage in the United States and is having a very good presence in Argentina. Also, as new products, the French, press and portable coffee makers. We are always betting on showing new products and new colors taking advantage of the fact that today there is a little more movement in the market."

MILLENIUM

Sergio Oropel, owner of the company, commented: "We manufacture water heaters in Mendoza and distribute in Cuyo, Buenos Aires and other parts of the country. We have products guaranteed for ten years. We present electric water heaters of 25, 50, 65 and 80 liters and the complete range of gas water heaters of 30, 50, 80, 120 and 150 liters. We also have models for users with large hot water consumption, an electric boiler of 450 liters and a gas boiler of 300 liters. We are very pleased because many people have come, it has gone very well, we have closed many sales and the truth is that the fair is fantastic.”

DRAWED

“We are very happy to be able to show the complete Visuar line, offering our brands and all the support we give to the market,” said Juan Anido, regional sales manager. "We were pleasantly surprised, we had contact with many clients and the visit of all the market leaders. I think it was the best benefit of the event, in a few days, in the same place, we contacted the best in the market."

Elm

“It is the second time that we participate in Electronics Home and the truth is that we support it because it is an event to which we find no limits,” said Juan Pablo Müller, commercial manager. "All the buyers are there, people can be invited, it is open to the public and it does not limit us. We hope to continue supporting it and for it to continue growing."

GOLDEN DREAM

“We decided to participate in this type of edition, we really liked the participation, we made very important contacts and we leave with the satisfaction of having linked up with peers and clients from different areas of the country,” said Adolfo Hartmann, owner of the company. "Within the range of products we present special promotions for this event, box springs and compressed mattresses. Boxed mattresses make up a segment in which we are entering and that over time will prevail. We also present 7 lines of foam mattresses and 7 lines of spring mattresses."

SPRINGWALL

Oscar Falcone, commercial manager of Springwall expressed: "This is the second year that we participate in Electronics Home. We are very happy. Like last year, this year was a success for us and we want to congratulate the organization because everything went very well. We believe that the new fabrics and products, both from the spring and foam lines, have a significant aspirational value that merchants appreciate and from Springwall we can bring differentiation to the fair."

RHEEM

Sebastián Pau, from the sales team, explained that the company participated in Electronics Home, presenting the Harmony electric line as a recent launch, with 60 and 85 liter models, bottom connection and hanging. “We continue with the same Saiar, Rheem and Sherman models, which add to the already well-known Functional, Performance, Comfort and Professional lines,” he concluded.

PHILIPS

"Our idea of coming to this event for the first time is to show our new line of products, the flagship Party Speaker, with the highest power on the market; our new QLED mini LED and the best product we have, the OLED television. It is what the market was looking for and that is where we are going," said Pablo Nahluk, sales director of Philips TV & Sound.

EIFFEL

“We are a national SME dedicated to the manufacturing and production of small appliances, ventilation and heating,” described Pablo Scipioni, owner of Eiffel. "As for new developments, we presented the ventilation line with some offers and our entire line of small ones, which we have greatly expanded with the incorporation of products such as multiprocessors, air fryers and the sports blender, which became fashionable. As another great novelty, we are ready to inaugurate our line for assembling kettles. We stopped importing them to start manufacturing them in Buenos Aires, in our Mataderos plant, and we estimate that before the end of the year we will be launching the first assembly line.”

METALURGICA SAN PATRICIO

Santiago Sparks, commercial director of the company, said: "This year is our first participation in the event and we came to sample new products such as the 2 and 4-burner ceramic cooktops, the range of cookers and stoves, the presentation of a stainless steel and black gastronomic kitchen and, in addition, the important incorporation of Bake Off, a new brand for small appliances."

EINHELL

Gustavo Sánchez, commercial representative of the firm, commented that Einhell is a cordless and electric tool company and participated in Electronics Home presenting its entire Power X-Change line. “We want to highlight that all our tools are operated exclusively with the same battery,” he added. “We are waiting for you all to do good business.”

HISENSE

Francisco Merelle, head of sales at Hisense, said: "For us, the fair was very productive. We were able to show our clients the growth of the brand and the entire portfolio, which this year will exceed 80 products in 5 categories. We are making a lot of strength in the white line, with more than 30 products that we presented."

Novatech

“It is the first year that we are at the event, very excited and talking with clients that we do not see much during the year, in addition to meeting the usual ones,” commented Anahí Lopez, KAM at Novatech. "At the stand we have new Enova notebooks, Novatech's own brand, and products that we distribute with Skyworth and Quantum. In cell phones, we presented the new Enova N50, N10 and Quantum models, we did very well showing the launches of washing machines and washing machines and we presented the 25 and 35 liter electric ovens, conditioners and the Enova electric bicycles."

KAMADO

Adrián Alegre, founder and commercial director of the company, expressed: "We are very happy to participate in this edition of Electronics Home. We had a good impact, many interested parties and new contacts to work with. It is the first experience in the home channel with our flagship brand, which is Kamado Argentino. The novelty this year is the presentation of Bosca, with its heating and gourmet line."

ROTOPLAS

“We are presenting the entire Señorial line, with our new addition, the 20-liter Zafiro and the 160-liter hot water tank with a high recovery improvement,” said Pablo Luzuriaga, head of Trade Marketing of the company. “We are very happy to participate and I hope we can continue to be there year after year.”

Umidigi

This Chinese brand has been on the market for more than 12 years, growing step by step in Latin America. The company commented that it is their first time in Argentina and the event was an excellent opportunity to promote their new cell phone models and present their lines to interested distributors.