The industrial group of Argentine companies and capital, Libson, incorporates the Siera television brand to its range of home appliances. The marketing of the first 4 models of Smart TVs will begin a few months before the World Cup starts. With an initial production of 50 thousand televisions in 2022 and an estimated projection of 150 thousand for the second year, the Siera Smart TVs with Android 11 technology of 32, 43, 50 and 55 inches will be marketed mainly in appliance stores and retail chains throughout the country.

Currently, Siera produces more than 2 million Smart TVs per year for 40 countries in the world and now adds Argentina with products that are committed to quality, innovation and competitive price. "The proposal is to work with a company of the level of the Libson Group, which is capable of not only offering quality in its products, but also adding support and tools to facilitate the sale; from training, commercial agreements and investments in marketing and advertising. Siera is a global brand with headquarters in Hong Kong and more than 30 years of experience. This alliance is strengthened with solidity, professionalism and the commitment of a local partner that provides technical and commercial support. We have confidence in our products so that they are successful in the country thanks to the quality and a very competitive price,” explained Roberto Cicchini, CEO for Latin America at Siera.

In addition to marketing, the Libson Group will also produce these products, for which it is adding 40 new jobs. With this new line of business, the Libson Group hopes to expand its participation in the medium and low-medium consumption segments.

"With competitive prices and the support of an internationally recognized brand, we incorporate these products betting on innovation, quality, design and massiveness. Since we entered the appliance segment with the Neba brand a few years ago, we set out to continue adding products that make people's lives easier and that allow us to continue growing. Argentina consumes between 2 and 2.5 million televisions annually and we aim to be a major competitor in the market.”, commented Pablo Osso, Marketing Director of the Libson Group.