Mother's Day Special: models for each user, the cell phone market is moving towards AI

Samsung

The Galaxy A55 5G and Galaxy A35 5G have optical image stabilization (OIS) and digital video image stabilization (VDIS) for clear content in motion. They follow the tradition of the Galaxy A series, with immersive mobile experiences and Full HD Super AMOLED displays. The 6.6″ screen of both models features Vision Booster, which ensures clarity and brightness in various lighting conditions, and both feature improvements in battery life and performance over the previous generation. In addition to its cameras with Nighto-Graphy, for the first time the Galaxy A series has the integrated Samsung Knox multi-layer security system, which offers greater protection of user information and data against vulnerabilities.

Mariano Dascanio, Head Product Marketing en Samsung

“We are optimistic about the technology market”

“In a transition period marked by the rearrangement of macroeconomic variables and greater definitions of the scenarios compared to December 2023 and January 2024, we observed a contraction in consumption in all categories,” said Dascanio. "At Samsung, we are adapting to continue offering innovative solutions. We are optimistic about the technology market, especially that of mobile devices, we observe a market that aims to recover and we believe that working with local partners is essential. For the remainder of 2024 we will continue to focus on consolidating ourselves as leaders in artificial intelligence for mobile telephony, focused on generating the best AI experience for the consumer with the most advanced devices and expanding our participation in the premium market."

MOTOROLA

The Motorola edge 50 ultra is the most advanced of the family as it has Pantone Validated for the camera and the 6.67″ Super HD (1220p) pOLED screen and panel. It has a 50 MP main lens, 64 MP telephoto lens with 3x optical zoom and 100x super zoom; 50 MP macro ultra-wide angle lens and 50 MP selfie camera with autofocus. The Moto AI system offers features that enhance photos and videos, such as Action Shot, Auto Focus Tracking, Adaptive Stabilization and Long Exposure. It has a Snapdragon 8s Gen 3 processor, up to 16 GB of RAM with RAM Boost and up to 1 TB of storage, 4,500 mAh battery, 50 watt wireless charging and wireless charging sharing.

The Moto g85 5G has a 6.7″ borderless screen, two stereo speakers, Dolby Atmos multidimensional sound, 50 MP main camera with Quad Pixel technology, Sony LYTIA 600 sensor, 8 MP ultra-wide-angle lens, macro lens and 32 MP front camera with Quad Pixel. It is equipped with Snapdragon 6s Gen 3, 256 GB of storage and up to 16 GB of RAM with RAM Boost. The battery is 5000 mAh.

Martín Novoa, Sales Managing Director at Motorola Mobility

“The arrival of AI is now a reality and we are a company that integrated it”

“So far this year, we see a market where innovation and the development of artificial intelligence are booming,” Novoa said. "This challenges us to continue innovating and focusing on our consumers and their needs. Our actions remain in line with developing technology that allows us to position ourselves in the premium segment and democratize technology, with quality and at an affordable price."

Novoa stated that there is a demanding consumer, who seeks to prioritize smartphones with professional quality cameras. “The time you spend on your phone is increasing, so you need powerful batteries and chargers,” he added. "There is a boom in gaming and developments in processors, screens and memory are in demand. A correlation is sought between quality and price, seeking the perfect balance between the characteristics of the product and its economic value.

Regarding the industry, he maintained that the arrival of Artificial Intelligence opened a range of possibilities and it is now a reality. “We are one of the companies that integrated it, mainly with the launch of the edge 50 family,” he concluded. “Focusing on improving batteries, the recently launched moto g24 power has 6,000 mAh, while the most premium devices on the market generally reach 5,000 mAh.”

“So far this year, we see a market where innovation and the development of artificial intelligence are booming,” Novoa said. "This challenges us to continue innovating and focusing on our consumers and their needs. Our actions remain in line with developing technology that allows us to position ourselves in the premium segment and democratize technology, with quality and at an affordable price."

Novoa stated that there is a demanding consumer, who seeks to prioritize smartphones with professional quality cameras. “The time you spend on your phone is increasing, so you need powerful batteries and chargers,” he added. "There is a boom in gaming and developments in processors, screens and memory are in demand. A correlation is sought between quality and price, seeking the perfect balance between the characteristics of the product and its economic value.

Regarding the industry, he maintained that the arrival of Artificial Intelligence opened a range of possibilities and it is now a reality. “We are one of the companies that integrated it, mainly with the launch of the edge 50 family,” he concluded. “Focusing on improving batteries, the recently launched moto g24 power has 6,000 mAh, while the most premium devices on the market generally reach 5,000 mAh.”

BGH

BGH announced an alliance with TECNO Mobile to manufacture, distribute and market TECNO smartphones, a brand of Transsion Holding, the world's fourth largest mobile phone manufacturer by volume of units sold. The Spark series presents the Spark 20C with two versions: 128GB + 4GB of RAM expandable to 8Gb and alpen glow gold, magic skin green and gravity black colors and 256GB + 4GB RAM expandable to 12GB in mystery white and gravity black colors. It has a 6.56″ screen, 90 Hz refresh rate, 5000mAh battery and Android 13. The Spark 20PRO, with 256GB of storage and 8GB of RAM expandable up to 16GB, comes in frost ivory and moonlight black colors with G99 Ultra Boost processor, Android 13 operating system, 6.78″ FHD+ screen, 120 Hz refresh rate and Video function Dual, to record simultaneously with both cameras.

Novatech

The enova N10 smartphone has a 5.5″ screen, 2 GB RAM, 64 GB internal storage, 8MP front and rear cameras, Android 13 operating system and 1.4 GHz Quad-core processor. The N50 comes with a 6.5″ HD screen, 8 GB RAM, 256 GB internal storage, 48 MP rear camera, Android 12 operating system and Octa-core processor.

ZTE

ZTE presented the ZTE Blade A75 5G, the brand's first model with 5G technology. It has 256 GB storage; 4 GB RAM memory with the possibility of adding an extra 4 GB of FUSION RAM; 50 MP main camera plus a 2 MP macro and front camera for video calls and selfies; 6.6-inch screen and 90 Hz refresh rate. Other brand launches within the Blade line are the V50 Vita and V50 Design models. Both have 256 GB storage and stand out for their triple camera with a 50 MP main one; fingerprint reader and facial recognition, headphones, USB cable, charger and protective case.

Noblex

The Noblex B30 is a smartphone with a 6.5" screen; 128 GB+6GB memory; 50MP+2MP+2MP triple camera and 8MP front camera; Dual Sim Card and 5000 mAh battery+charger. The N52 has a 6.5" screen and 64 GB+2GB memory; 13MP+0.3MP triple camera and 5MP front camera; Dual Sim Card and 4000 mAh battery + charger. The N62, in blue, comes with a 6.5" screen; 64 GB+4GB memory; 50MP+2MP dual camera and 8 MP front camera; Dual Sim Card and 4900 mAh battery+charger. The N62, black, has the same features. They all come with a case and protective film.

Xiaomi

Xiaomi introduced the Redmi Note 13 series with improvements to the camera system, design, display, and processor. It is made up of four devices: Redmi Note 13 Pro+ 5G, Redmi Note 13 Pro 5G, Redmi Note 13 Pro and the domestically produced Redmi Note 13, which comes equipped with a 6.7″ AMOLED screen; 108MP main camera, 8MP wide angle, 2MP macro and 16MP front camera; refresh rate up to 120Hz; 1800 nits maximum brightness; fingerprint sensor; Snapdragon 685 processor; 5000 mAh battery with 33W fast charger; ultra-thin bezels and Dolby Atmos audio system. It is available in mint green, ice blue and midnight black.

The global market is expected of smartphones grow almost 6%

According to IDC forecasts for this year, global shipments would reach 1.23 billion units. GEN IA will grow, but with more expensive devices.

According to the Worldwide Quarterly Mobile Phone Tracker, from International Data Corporation (IDC), global smartphone shipments are expected to grow 5.8% year-on-year in 2024, reaching 1.23 billion units. Growth of 12% in the first quarter, followed by 9% last quarter, improved optimism for the second half of the year.

Affordable Android continues to grow in emerging markets, which are coming off a difficult two years, while premium markets are already beginning to adopt GenAI smartphones, generating excitement in the industry.

Nabila Popal, senior research director for IDC's Worldwide Quarterly Mobile Phone Tracker, said the improved 2024 forecast solidifies the path to market recovery, driven by further growth of Android devices in China and emerging markets. The executive added that the resulting growth for Android will be nine times faster this year (7.1%) than that of iOS (0.8%) and highlighted that Apple's lower growth is due to growing competition in China and also a base year of comparison. higher. “However, there is upside potential in the iOS forecast, which largely depends on how well the GenAI use cases demonstrated in the upcoming iPhone 16 launch work and how soon Apple can establish local AI partnerships in China,” he rounded. “IDC expects iOS' trajectory to improve in 2025, with 4% year-over-year growth thanks to Apple Intelligence.”

Anthony Scarsella, research director with IDC's Worldwide Quarterly Mobile Phone Tracker, said that although GenAI smartphones are relatively new, premium flagships will continue to adopt GenAI features to help separate them from the pack. “IDC expects strong growth of 344% for GenAI smartphones, which will reach an 18% share of the total market by the end of 2024, as most flagships will adopt some GenAI features on the device,” he closed. “However, devices with GenAI will not be cheap at first, as the average selling price of these smartphones will be more than double that of devices without GenAI, which will further drive the tendency to perceive them as a premium segment.”

According to the Worldwide Quarterly Mobile Phone Tracker, from International Data Corporation (IDC), global smartphone shipments are expected to grow 5.8% year-on-year in 2024, reaching 1.23 billion units. Growth of 12% in the first quarter, followed by 9% last quarter, improved optimism for the second half of the year.

Affordable Android continues to grow in emerging markets, which are coming off a difficult two years, while premium markets are already beginning to adopt GenAI smartphones, generating excitement in the industry.

Nabila Popal, senior research director for IDC's Worldwide Quarterly Mobile Phone Tracker, said the improved 2024 forecast solidifies the path to market recovery, driven by further growth of Android devices in China and emerging markets. The executive added that the resulting growth for Android will be nine times faster this year (7.1%) than that of iOS (0.8%) and highlighted that Apple's lower growth is due to growing competition in China and also a base year of comparison. higher. “However, there is upside potential in the iOS forecast, which largely depends on how well the GenAI use cases demonstrated in the upcoming iPhone 16 launch work and how soon Apple can establish local AI partnerships in China,” he rounded. “IDC expects iOS' trajectory to improve in 2025, with 4% year-over-year growth thanks to Apple Intelligence.”

Anthony Scarsella, research director with IDC's Worldwide Quarterly Mobile Phone Tracker, said that although GenAI smartphones are relatively new, premium flagships will continue to adopt GenAI features to help separate them from the pack. “IDC expects strong growth of 344% for GenAI smartphones, which will reach an 18% share of the total market by the end of 2024, as most flagships will adopt some GenAI features on the device,” he closed. “However, devices with GenAI will not be cheap at first, as the average selling price of these smartphones will be more than double that of devices without GenAI, which will further drive the tendency to perceive them as a premium segment.”

Special Mother's Day: Models for each user, the cell phone market advances towards AI

With a very high penetration and an offer that can satisfy all budgets, mobile phones continue to aim to improve cameras and batteries, the duration of which is already a requirement for all users.

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