He is approaching CyberMonday 2024 – one of the most significant discount events of the second half of the year for e-commerce – and The opportunity is renewed for the country's entrepreneurs and SMEs to enhance their businesses. Of the November 4 to 6, Argentine consumers will be taking advantage of the promotions and discounts of these days.

“CyberMonday represents an important moment for brands, being one of the most important discount events of the year. That is why businesses, SMEs and large Argentine brands prepare well in advance to set up their stores, schedule discounts and promotions, plan the ordering process and manage greater than usual logistics. This is because Customer experience is a fundamental point in the success of a business” comments Franco Radavero, Country Manager of Tiendanube in Argentina.

To TENDANUBE, the leading e-commerce platform in Latin America that encourages more than 140,000 brands in the region to develop their online businesses, provides advice to entrepreneurs and SMEs in the country seeking to boost their sales in these 3 days of online discounts:

• Define the dissemination strategy and the channels to use

It is important to communicate in advance about the promotions and discounts available during these dates, so that consumers can plan their purchases and learn about the offers. Some of the channels that can be used to spread these initiatives include: email marketing campaigns like the ones offered Marketing Nube applying Artificial Intelligence strategies to the business, communication through influencers, advertising or organic dissemination on social networks.

• Incorporate complementary online sales channels

To boost the sales of an online business, a key element is to add other complementary channels to the main store. The most used by entrepreneurs and SMEs tend to be Instagram, Facebook and WhatsApp. But digital advertising and sending email marketing campaigns are also great allies in these days.

• Check the status of the online store

A thorough review of the online store will help avoid inconveniences during the event's peak sales days. It is essential to consider important aspects for the potential buyer such as: the quality of product images, placing detailed descriptions to minimize questions, creating a special section for promotional products, updating the contact tab to facilitate user communication, maintaining constant control of stock and clearly detailing the available payment and shipping methods.

• Update ecommerce inventory

Updating inventory is essential to avoid losing sales opportunities. You must ensure that the quantity available is accurate and verify if it is necessary to replenish products. Also consider if there are unpublished products that can be used for sales on those days. To control stock efficiently, it is advisable to centralize the information in a single place, especially if several sales channels are used, both online and physical. A solution linked to omnichannel such as Points of Sale that Tiendanube offers, allow a stock management, administration and control of the online and physical store in an automated and integrated way in one place

• Focus on logistics

Since the volume of orders increases considerably during these dates, it is vital to pay special attention to logistics to meet delivery deadlines and maintain quality of service. Consider whether additional support will be needed for order preparation and delivery during the event, which can optimize logistics and accelerate sales closure. Tools like the ones offered TENDANUBE con Cloud Shipping, regardless of the size of the business, allow a savings of up to 20% in business logistics. But it's also important to be clear with customers about the possibility of shipping delays due to high demand, which will help align expectations and build trust with them.

• Offer personalized customer service

With thousands of people searching for online promotions during this period, it is key to plan customer service before, during and after the event. Extending opening hours can be very beneficial in increasing sales.

To know the impact of CyberMonday Throughout the event, Tiendanube will have a free access web page that will report on real time Sales data in all participating cloud stores, including: Total billing, average ticket, amount of operations, segment sales and buyers profile.