World Cup 2026: much more is at stake in retail than sales

May 20, 2026|

With new ways to consume content, shop and connect, the world's most important sporting event is also becoming a key platform for innovation, entertainment and business opportunities. What trends will mark consumption and what will be the keys for retail in this new edition of the World Cup.

WASHING AND DRYING SPECIAL: Greater supply and more demanding consumers mark the current characteristics of a business that is being renewed

May 14, 2026|

After 2025 with an increase in the market in units, the category faces a year with forecasts of stabilization or a slight decline. The business changed as a consequence of the economic opening, which expanded the diversity of the offer, and today it has some marked characteristics: very price-sensitive consumers, greater development of the washing machine and a very high level of competition.

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