Electrolux, a European brand with more than 106 years of innovation, a benchmark in design and technological solutions designed for everyday life, presents its new campaign in Argentina: “Simplicity that transforms your days”, a proposal that values ​​the role of the home as a space of well-being and balance in the midst of everyday intensity.

With a close and honest look, the campaign invites us to redefine routine through a simplicity that does not imply resignation, but transformation: more order, more time and more calm.

"In a culture marked by accelerated pace and complex decisions, we believe that the home should be that place where everything flows with more clarity and simplicity. This campaign is a way to connect from that deep desire to live better in everyday life," said Julieta Virgona, Marketing Manager of Electrolux Group in Argentina.

The proposal is born from a reading of the current context of Argentines, where the daily whirlwind often makes it impossible to stop. In a category where technical and functional messages historically predominated, Electrolux chooses a more emotional, close and culturally relevant narrative.

Through messages focused on real situations and modern visual pieces, the brand presents a clear value proposition: appliances that not only fulfill functions, but also make life at home easier, more fluid and more enjoyable. Functional technology, intuitive design and real solutions for a lighter routine.

The campaign also features the participation of Damián Basile, pastry chef and winner of Bake Off Argentina 2020, who continues to accompany Electrolux as a brand ambassador. Their presence reaffirms a relationship built from shared values: the enjoyment of home, the passion for cooking and the search for a simpler and more authentic life. With his warmth and closeness, Damián embodies the spirit of this campaign, putting into practice that desire to transform everyday life into something more enjoyable.

From the functional to the emotional

In a market dominated by functional arguments and price comparisons, Electrolux is committed to a different narrative: emotional, culturally relevant and close. The campaign is based on scenes from real life, connecting with deeply Argentine values: encounter, pause, enjoyment, even in demanding times.

More than a product supplier, Electrolux positions itself as a brand that understands the rhythms, emotions and real needs of those who live in the home.

A simplicity that transforms

Modern life demands solutions that simplify without subtracting style or comfort. For this reason, Electrolux proposes a simplicity that adds: order, time, aesthetics, efficiency. Appliances that integrate naturally into people's lifestyles, that accompany their rhythms and real needs, helping to create spaces where comfort and calm are possible, even on the most demanding days.

With this campaign, the brand seeks to strengthen its connection with the Argentine consumer, raising the symbolic and emotional value of the home. In an industry that is traditionally focused on the functional or the economic, Electrolux chooses to return to the center: to the home, to time-sharing, to the tranquility of simplicity.