70% of consumers consider fast shipping to be decisive for online purchases. A useful piece of information especially as we approach Black Friday.

In 2020 there were an average of 29,000 buyers and sales for 140 million pesos, 258% more compared to the previous year.

One survey found that nearly 70% of respondents considered fast shipping to be a deal-breaker for online shopping. According to Santiago Martínez, Sales Director of BGH, delivery time is increasingly a decision factor. “Today fast means same day,” he said. "This imposes a great technological and operational challenge. In the coming months the growth of Same Day Delivery will continue, we will see new Pick Up Points and better ways to give consumers traceability of their orders."

On the side of the main logistics operators, the need to invest is also recognized so as not to be left out on dates such as Black Friday and to continue building credibility with the customer. “We are preparing ourselves with investments in technology that have been strengthened since the pandemic, especially in relation to the track & trace of the merchandise and to improve the link between the logistics link and the final consumer,” said Gabriel García, Director of Operations at Celsur Logística. "Our objective is to generate a dialogue with the end consumer, so that if the online solution does not work, the client has the attention of a human interlocutor, who can quickly respond and solve the problem."

According to the survey, in April 2020 carriers only delivered 76% of packages on time, a decrease from the 89% on-time delivery rate obtained in April 2019. CyberMonday, Black Friday and purchases made throughout the year are the opportunity for companies to take up the gauntlet, provide the best service and not lose competitiveness.