Agens, the Argentine Advertising Agency founded in the 1960s, returns to the scene with a multidisciplinary team of recognized professionals that integrate relevant experiences in the areas of marketing, communication, creativity, art and fashion. The relaunch rescues its pioneer legacy and projects it towards the future to transcend, consolidating Agens as a creative hub of advertising communication with an independent, innovative and collaborative model.

The agency is led by Marcelo Romeo, like CEO and Partner; accompanied by Silvina “Chippy” Seiguer, Business Director & Innovation and Partner; Nicolás Zarlenga & Federico Plaza MonteroThey are the cos and partners. For its part, Maria Cherñajovsky (Maria dear) is the executive director.

More than 50 years ago, Agens, Siam Di Tella agency, stood out for integrating design, communication and product in a transverse way -from visual identity and campaigns to art, design and packaging -, installing an unpublished creative model in the country. Today, more than five decades later, Agens takes up that innovative spirit with an approach that combines that legacy with new digital trends, technologies and AI to continue transcending times, disciplines, fashions and formats.

The new agens: an unexpected model

Agens works as an independent advertising agency with the differential of gathering diverse looks and a comprehensive creative approach that drives a spirit that reflects the objective of “Expect the unexpected” (Expect the unexpected). Among their first projects, they already work for SIAM (to honor the historic Agens), Philco, Atma and Head & Shoulders, in addition to other market brands that will be announced soon. AGENS is promoted by Newsan, the Electronics and Appliances business group and mass consumption products after the acquisition of the local Procter & Gamble Operation Argentina (P&G).

María Cher, holds: "In a market where attention is the most scarce resource, the true value is in the communication that manages to connect and excite because it has a soul. Agens is born with a unique imprint, which combines the legacy of a pioneer usina in advertising with the innovation and technologies of the present. Our purpose is to enhance ideas with a integral rada and a seal of its own, capable of challenging the creative, the social and the cultural."

For his part, Marcelo Romeo affirms: "Not just advertising is our best advertising. We believe in the power of ideas to transform business and we want brands to become experiences and products with soul". And, add: "Having the opportunity to share this venture and lead an agency with professionals such as Maria, Chippy, Nico and Fede, plus all the talents we are adding, is one of the most motivating pleasures and challenges of my career."

"That the agency's name is Agens talks a lot about what we are looking for. Being an agency that works from the DNA of the brands, which, like Agens, seeks to transcend in time and that they also always have something unexpected," Zarlenga and Plaza Montero emphasize.

Both, Silvina Seiguer, adds: "We seek to carry out ideas that do not fill spaces, but also occupy the news. We are going to integrate creativity, strategy and culturally relevant experiences with vision and speed, so that brands are not only seen, but are part of the lives of people. We want to generate a differential and real impact that leaves trace in audiences and society."

Agens's purpose is to build coherent, authentic and unexpected narratives and accelerate the production of value content. With a proposal that combines historical legacy and vision of the future, the agency seeks to accompany brands in its cultural and commercial evolution, transforming communication into the engine of differentiation and growth.