Philco presents together with its agency Don; “You Have an Air”, an original and attractive promotion specially designed for the imminent arrival of summer.

The main idea of ​​the campaign is that all people can calculate the percentage of similarity they have to a celebrity and access discounts on the purchase of a Philco air conditioner.

By entering www.philco.com.ar and using facial recognition technology, the percentage of resemblance to a celebrity can be calculated in a super easy and dynamic way. The first step is to upload a photo from the gallery or take a selfie, then enter the name of the celebrity you “look like” and finally an algorithm will calculate the percentage of similarity between the participant and the celebrity. Depending on the result, different amounts of discounts are available for the purchase of the products participating in the promotion.

“Tenés un Aire” is a 360 campaign, which seeks to generate impact in both traditional media and social networks, covering an ambitious plan of graphic and digital media, public roads and audiovisual content, as well as interventions at points of sale and press and PR actions. Under the claim “An air that makes you save”, the brand continues to position itself as the specialist in energy efficiency.

"The campaign we are presenting has the simplicity of great ideas. In a very close insight that is daily among us. How many times have we said - or been told -; "You have an air of...". Philco, as a leader in the Air Conditioning category, shows the way by making a participatory proposal and high investment in media. We are very happy to present this project with Don, with whom we have wanted to work for a long time", concludes Marcelo Romeo, Marketing, Communication and Press Manager of Philco.

The campaign was developed by the Don advertising agency and its main objective is to continue increasing the brand's bond with its clients, bringing creative proposals.

"We thank Philco and its entire team for trusting Don. It is an honor to work for a leading brand in its category, accompanying them with the contribution of ideas that generate value in the construction of their image and their business. We think of ideas linked to effectiveness, specifically seeking visible results for the brand," said Papón Ricciarelli, CEO of Don.
The promotion will be valid from November 13 to December 20, 2019.
The bases and conditions are available at www.philco.com.ar