Inspired by the “Block” concept, spaces for the habitual use of Samsung products were recreated with a unified color for each of them. The objective: visual simplification. Generate a creative environment to capture attention and at the same time, set it on brand products

In a creative proposal, Samsung Argentina brought together referents of design, architecture, retails, partners and customers to close the year exhibiting the best of its screens linear, air systems and home technology, focused on the B2B market.

Ricardo Chang, president of Samsung Argentina, Diego Puhl, Digital Director of Samsung Argentina, Juan Caride, director of Visual Displays of Samsung Argentina and Stella Barrandeguy Consumer Electronics Senior Marketing Manager of Samsung Argentina, together with other brand executives.

In this regard, Stella Barondeguy said "in an increasingly strong bet on the B2B market and focused on the needs of consumers, in Samsung we continue to strengthen our portfolio with a linear of products with a plus of innovation and design that provide value when developing a project. In this way, we provide solutions for all types of businesses."