The action, designed together with the Sumá Comunicación agency, will take place during March and April within the framework of the relaunch of its line of personal care products. Different influencers related to the theme will provide tips, hairstyle options and will hold raffles for the new products.

Participating in the action are @soloparami together with @tepeinopuntocom who will publish on their IGTV the step by step of how to use the new products along with easy hairstyles to do first thing in the morning; @mariaguillermi and @cosasdemujeresarg also join with this criterion. Meanwhile, in the men's segment @lizardoponce @emmasapiens and @tanviajeros, they will be raffling off products and providing tips for taking care of hair and beards with the new clippers designed for them.

The star products of this campaign for the female segment will be: the new hair straightener (AC-4500), which achieves professional straightening by simply sliding the brush, also comes with a temperature regulator and 360º rotating cable, the flat iron (AP-4403) with Titanium Tourmaline ION technology, temperature regulator and the cushion plate system for better sliding of the straightener and the hair dryer (SC-4607) with a 2000 professional motor, two speeds and three temperatures and its Turmaline ION technology that breaks down water particles while maintaining the right degree of humidity.

For men, the highlights are: the FREE STYLER wireless professional hair clipper (BC-4701), which is ideal for travel, since thanks to its rechargeable battery it is wireless and easy to transport, and the CLIPPER FRE wireless professional hair clipper kit (BK-4900), which includes the professional cutter, a kit of variable height combs and 3 stainless steel blades for maximum precision and multiple cutting possibilities.
The different hairstyles and draw dates will be published on @mundoultracomb's Instagram or can also be found under #VolveALaRutinaConUltracomb.