Internationalization has ceased to be a complementary movement and has become the central axis of the country's strategy. All Connected Eletrolar Group. With a consolidated presence in Brazil, Mexico and Argentina, The group advances in the construction of an integrated circuit of fairs in Latin America, connecting markets and creating a regional business platform that accompanies the transformation of retail and the industry.

This positioning responds to a structural change in the exhibition sector, which begins to operate as a continuous environment of relationships, intelligence and generation of opportunities. More than isolated events, the group's initiatives are structured as connected hubs, capable of integrating different production chains and expanding the reach of companies on a continental scale.

At the forefront of this process is Carlos Clur, CEO of the group and responsible for leading the evolution of an initiative that was born as a printed magazine and that today is positioned as a multi-sector ecosystem. “Our mission is to turn Latin America into a consolidated economic block, having Brazil as a reference in the promotion of business between the countries of the region,” says Clur.

At the center of this strategy is the Eletrolar Show All Connected, which acts as the anchor B2B fair and main business hub of the group. In 2026, the fair will occupy more than 100 thousand m² in the Anhembi District, consolidating São Paulo as a connection platform between different Latin American markets.

International expansion is strengthened with operations in Mexico and Argentina, which begin to play a strategic role within the regional circuit. Electronics & Home Argentina, which will celebrate its sixth edition between June 29 and July 1, enters a new phase by moving to the La Rural Center in Buenos Aires, practically doubling its exhibition area and expanding its reach towards a more multi-sector model.. The evolution reflects the growth of the event and its consolidation as one of the main meeting points of the local market, bringing together thousands of participants and strengthening the connection between the industry, retail and the consumer.

Eletrolar Show All Connected 2025

In Mexico, Electronics & Home Mexico, which will take place from June 15 to 17, advances in its second edition with a focus on the integration between the different actors in the durable goods chain. Held at the Banamex Center in Mexico City, the fair was born with the proposal of creating an environment aligned with the new dynamics of consumption, marked by the expansion of electronic commerce and the need for greater agility and connection between markets.

This movement reinforces the construction of a structured Latin American circuit, which allows expanding the flow of business, stimulating regional alliances and strengthening the presence of companies in different markets.

At the same time, the diversification of verticals expands the reach of the platform. Initiatives such as Interior Lifestyle South America, carried out in alliance with Messe Frankfurt, and projects such as Future Mobility and AirCon connect new segments and reinforce the multi-sector nature of the ecosystem. For its part, Global Supplier was created in response to the growing demand for strategic alliances that facilitate access to global suppliers that offer innovative and competitive products, serving manufacturers, distributors and importers in search of new technologies and expanding their portfolios.

With expansion plans to countries such as Paraguay, Peru and Colombia, the Eletrolar Group is advancing in the consolidation of a regional business network. A move that not only expands the company's geographical presence, but also contributes to positioning Latin America as an increasingly relevant pole in the global scenario of fairs and events.

In this new context, Fairs are no longer isolated points on the calendar and become strategic platforms for connecting markets.. And internationalization becomes not only a path of growth, but the element that supports the construction of an integrated, dynamic Latin American ecosystem oriented to business generation.

Electronics Home Argentina 2025