“We are committed to expanding our proposal for the summer”

“We continue to aim to expand our proposal for the summer season,” said Martín Ferullo, Owner of Avelino S.A., before commenting that in addition to presenting the Funsicle line of pools, with a wide variety of models, they are going to incorporate a line of lounge chairs and conservators from the renowned Brazilian brand BEL, products that stand out for their quality, design and practicality. "We want all our customers to find in Avelino what they need to be able to fully enjoy every moment of their outdoor life," he added. "Funsicle inflatables include everything from floats and lounge chairs to water play centers for children, with eye-catching, colorful designs as well as being ergonomic and, fundamentally, safe. They are made of high-quality vinyl, a material that offers good wear resistance and is easy to maintain, which is important to prolong the useful life of the product." In addition to expressing good expectations about the result he expects from this season, Ferullo maintained that with Funsicle, led by Avelino, every moment in the water will be a safe and comfortable experience, as well as fun.

“We identified an opportunity for this line in the retail channel”

“We launched Terra Outdoors, a new brand, thinking about users who increasingly want to enjoy life outdoors and, with that intention, look for products with greater technology, design and comfort,” said Santiago Bruno. “We identified a great opportunity for this line in the traditional retail channel, especially between the months of October and March, when the consumer equips themselves to travel, camp or enjoy their free time,” he added. “Unlike conventional camping products, Terra Outdoors offers a premium and technological line, with items that combineThey combine practicality with innovation and style. Currently, the brand has a portable refrigerator and freezer that can be connected to both 220 volts and the car cigarette lighter; “a compact, high-performance blower and portable charging station that comes with a LiFePO battery and solar recharging capability, making it an ideal product for those who need power on the go.”

Santiago closed by announcing that they will soon incorporate new products for recreation and professional use, always seeking innovation and quality.

“We are optimistic about the result of this season”

“Outdoor furniture are products with which we have been working very well for several years,” defined Mario Robins from Crivel's commercial management. "We detected that there was a very significant potential demand, especially given the approach of the summer season, when outdoor living increases by those consumers or families who have homes with enough garden or park space. We put together a broad catalog to satisfy all types of user needs."
Robins added that driven by the good results obtained with this line, and the interest on the part of the distribution channel, they maintain the expectation of continuing to expand the catalog and increase volume. “We are constantly working to improve commercial conditions and continue offering these products at very competitive prices, especially in the current consumer context,” he concluded. “Looking ahead to the next summer season we are optimistic and hope to maintain the good results achieved so far.”

“The category has a progressive expansion each season”

“The outdoor furniture market focuses mainly on lounge chairs, benches and chairs, which explain a significant part of the demand, because they are practical products associated with outdoor enjoyment,” said Mainero. "Gazebos, umbrellas and sets of tables and furniture also stand out, gaining weight as consumers seek to assemble complete outdoor living or dining spaces. An interesting growth is also observed in products associated with relaxation, such as Paraguayan hammocks, which confirms that the trend is not limited to the functional and is moving towards proposals that elevate the user experience."
Mainero added that the category evolved significantly in design and went from basic proposals to an outdoor that is an extension of the home. “Modern lines predominate, resistant and easy-to-maintain materials such as aluminum, synthetic rattan and outdoor textiles,” he said. "Modular solutions are also imposed, which allow the furniture to be adapted to large gardens and urban balconies. The consumer seeks aesthetics, comfort and durability. The category has a clear peak in summer, due to outdoor meetings and greater social life. In any case, season after season a progressive expansion is observed."

“We have record sales and we are optimistic for this season”

“At the beginning of the season we were afraid about imports, but we are having record sales, and we are very optimistic,” said Walter Díaz. "In units we are selling 50% more than last year, we participated in all the events and incorporated 40 new customers, many who had chosen to buy from the competition returned, and some are replenishing." Díaz highlighted that they presented new models, such as the 40-volt battery-powered product line, with a cutter, a blower, a chainsaw and an edger, and a 20-volt line with a cutter and an edger. They are products with brushless motors. As a differential, the cutter has an autonomy of 50 minutes without recharging it. Analyzing the behavior of demand, Díaz recognized that from season to season there are no important changes. “Our sale is the same in all models,” he said, adding that in the gasoline cutters they changed the designs and quality of the washable bag and incorporated an integral 9-position regulator system and, in the electric ones, a much simpler semi-automatic 2-position regulator.

“What characterizes our company is flexibility”

With an optimistic vision of the business, and good expectations for the season that begins, Josefina López pointed out that what distinguishes the company is flexibility. “We have an industrial design team that adapts developments to the requirements of each client and this allows us to manufacture under our Severbon brand and also for third parties,” he said. "From the materials to the packaging and the technical adaptation of the equipment, we work together with our clients so that each product strengthens its commercial proposal. Our equipment stands out for its manufacturing quality, guaranteed after-sales service, availability of spare parts and fast delivery times with simplified logistics. In more than 30 years of history we have built relationships of trust that allow us to be in each region. Our commitment is to continue growing together with our clients, with powerful, reliable and durable machines, which represent a true sales opportunity and loyalty.”

“Our main advantage is our own manufacturing and the guarantee”

“Our company was founded in 1945 and since 1980 we have diversified production with a line of electric and gasoline cutters and edgers,” said Gabriel Moguilevsky. "Our advantage is the manufacturing of the motors and components, which allows us to provide a 2-year warranty and spare parts for life. The Premium edgers withstand professional work and can operate non-stop, lowering the normal engine temperature by 30 degrees." Moguilevsky added that Argentina opens itself to the world and to massive imports, but naked and without protection. “I'm not afraid to compete, as long as it's on equal terms, but this doesn't happen,” he said. "Manufacturing products that can be imported is a prerogative of those who not only see the immediate business, but also think about the future customers of what we manufacture. Who will keep their jobs if those of us who generate them stop doing so? And to whom will we sell what is imported, if not there will be those who can acquire it. I maintain the phrase 100% Argentine Industry as a banner. An important part of the commercial country understands it and follows us. I hope we realize it in time."

“Every year retail incorporates more of these types of products”

"Last season was very good, the weather helped a lot and for us it is a fundamental factor, said Fabrizia Petrilli. "In addition, we always add new clients to our portfolio." Precisely referring to demand, he pointed out that it is always subject to external factors: "When purchasing power falls, consumers go to price and look for cheaper products, or to satisfy an urgent need. In any case, we also have a professional audience, who always chooses more specific and higher-powered products. Retail is incorporating more of these types of products every year, some are only encouraged to use electric models for use in the home, and other retailers are also encouraged to incorporate more professional, combustion-powered equipment. Although our business unit is not an important category for them, today they understood that they have to have it in their premises. At Petri we stand out mainly for our attention and after-sales service, fundamental for our business. Customers know the product perfectly and know that it does not fail, but the excellent assistance we provide once it reaches the final consumer is very much ours and that is why we are the best brand in the field.”