Lenovo has appointed Diego Majdalani as Senior Vice President of Lenovo and President of Latin America. Diego He formally assumes responsibility for leading the organization in Latin America on October 12.

Diego contributes more than 25 years of experience in the technology industry, including an extensive track record of leadership in Latin America and the global channel ecosystem. Joins Lenovo after 17 years at Dell Technologies, where he recently served as President of Channels for International Markets. Previously, he led Dell's business in Latin America and held regional and enterprise solutions leadership positions.

As SVP and President for Latin America, Diego will lead Lenovo's regional organization, uniting its entire portfolio and teams to serve customers and business partners throughout the region.. Key leaders of the region's business groups will continue in their current roles, ensuring both the continuity and momentum needed to support the next phase of growth in Latin America. In the Intelligent Devices Group (IDG), Gaspar Fernández-Concha will continue to lead the PC, smart devices and tablets business, while José Cardoso will continue to be responsible for the Mobile Business Group (MBG). Claudio Stopatto will continue to lead the Infrastructure Solutions Group (ISG). The three leaders will report to Diego.

"Latin America is a critical growth region for Lenovo, with strong momentum for the entire business. Diego is an experienced leader with deep knowledge of the region. “His leadership experience with customers, partners and channels ideally positions him to build on that momentum and lead our teams into the next phase of growth,” said Matt Zielinski, Executive Vice President (EVP) and President of International Markets at Lenovo.

“It is an honor to join this incredible organization as SVP of Lenovo and President for Latin America,” said Diego Majdalani. "What I highlight most is the strong position Lenovo has established across the region. Lenovo's focus on AI (Artificial Intelligence) creates a significant opportunity to help our customers embrace this transformation and turn innovation into tangible business value. In the coming weeks, my priority will be to listen to our customers and partners, understand their needs and work closely with our teams to address them. I will focus on removing obstacles and ensuring our teams have the tools, resources and alignment necessary to deliver that value and drive continued growth throughout Latin America”.

Diego Majdalani succeeds Sergio Buniac, who recently served as President for Latam after a 30-year career at Motorola, a Lenovo Group company. There, he held sales, marketing and supply chain leadership positions throughout Latin America, in addition to spending eight years leading the global smartphone business.