"Last year it closed with a volume of televisions slightly above 2 million units, which had a 16% drop compared to 2023, although there was an acceleration in the last quarter," he said from Newsan Christian Stuhldreher, TV product manager, showing that this category also felt the improvement of the businesses that occurred in the last half of the year. Analyzing the television business from the demand and the products, Stuhldreher said that the Argentine market has an average of inches much lower than the global, and keeps the 32 ″ model with the largest amount of sales in units. "TVs below 55 inches today occupy 80% of the volume nationwide," he completed.

With the gaze towards the potential development of the business during this year, he said that the decline in inflation and the reduction of the interest rate are promoting the appearance of more quotas, which naturally pushes up the average of the inches sold. "Noblex proposes this year to be the brand that offers a complete coverage of inches, from 24 to 100, this last model being a large bet for the brand," he closed.

On television, as in the rest of the lines, we always work with an important forecast, so we are already beginning to produce thinking about the demand for televisions next year, whose presale will start the first months taking into account that there is a World Cup in the middle of the year, ”said Alejandro Waisman, FAG System Sales Manager. And, from 50 ”up, all with infinite edge design and QLED 4K, the resolution that was standardized in the high inches and the one that the user can take advantage and enjoy, because it is in which content is offered, something that still is missing for 8K technology to expand.

Waisman stressed that the models of 32 ”and 43” remain those of entry into the market, but users always aspire to buy a larger television, 50 and 75 inches, establishing the average consumption between 43 ”and 50” trend that the retail channel has to take the opportunity to boost the jump to older inches playing with financing, especially next year, with the incentive that always causes a World Cup.

Tomando como fuente la información de GfK, Edgardo Folla, Director de Marketing de Philips TV & Sound, sostuvo que el consumo de televisores en 2024, contra 2023, muestra que el mercado cayó 24% y alcanzó 1.556.000 unidades. “La caída más fuerte se dio en la primera mitad del año, cuando el mercado se acomodó a los ajustes económicos del gobierno”, amplió. Respecto al tamaño de las pantallas, Folla afirmó que perdió espacio 50″ (17,5% del mercado en 2024), mientras que 43″ o meno-res crecieron 1%, llegando al 60,8% del total y 55″, o más, ganó 1,5% cubriendo el 21,7% del mercado. “Por tipos de resoluciones no hubo cambios significativos, como tampoco entre las pantallas LED y OLED”, dijo, y agregó que la demanda sufre las variaciones de la economía. “Esto significa que en mercados más estables tienen una tendencia natural de crecimiento las pulgadas más grandes y las nuevas tecnologías, como QLED, Mini LED u OLED, mientras que acá, por momentos estamos alineados con las tendencias globales y en otros, de contracción, volvemos a productos más chicos o menos especificados”. Sobre 2025, Folla manifestó esperanza en que el mercado repunte levemente.

Enrique Laffue, CEO of LG Electronics Argentina, estimated that the televisions market reached in 2024 a total volume of approximately 2,000,000 units, which resulted in a 16.5% drop compared to the previous year. Analyzing the market qualitatively, the Executive said that the irreversible trend is migration to products with higher specifications and inches. "According to income data (MRT, imports), in 2023 38% of the market was composed of models of more than 50 inches and in 2024 it was more than 40% in values, while in units the proportion follows 80%/20%," he added, and stressed that OLED technology had a 5% growth in amounts, while the general market fell 12% in an interannual form.

Analyzing the 2025 projection and the possible development of the market during this year, Laffue was clearly optimistic. "We expect a year of frank recovery, with an improvement in the commercial offer, better assortment and better prices, which will have an impact on the benefit of the consumer," he closed.

Oscar Jeremiah, Commercial Manager of Nakan, said that 50% of television users use a support to hang the television, but a percentage of them, even if the TV changes, continues to use the support it had, so the market is 40% of the total television are sold. "A part is manufactured, leaving between 30 % and 35 % of the real market," he said. "A percentage of users buys for price and others thinking about the security, quality and versatility of the product. We believe that with the appearance of credit people will begin to go after the aspirational television, because the world is in averages of 65" and in Argentina we are below that. With the expectation of the World Cup next year, the user will buy more for safety, and quality, he will not hang a 65 or 75 -inch television on an economic support, hence our launch of the reinforced line with 25 years of guarantee. Between half of this year and the World Cup, the average will rise to 65 ”or 75” and a small segment will go more. The consumer is intelligent and buys really knowing how to solve their need, thus choosing a fixed support, with inclination or with extension and side turns ”.

Melisa Pronyk, from the E-Sorter Communication and Marketing Department, said that each of the company's products is of their own manufacture, or come from their strategic allies and are carefully selected to ensure that they meet the highest quality standards. "We maintain our commitment to offer the best market prices and competitive products both in quality and convenience," he said. "In e-sporter, we continue to evolve and grow with the aim of providing solutions that add value, both for shops and for consumers." Pronyk added that in a dynamic and challenging environment, such as the current market, the key to the growth of E-Sopeter lies in the agile adaptation to the fluctuating needs of consumers, which in general seek functional, accessible, high quality and increasingly customizable solutions.

"To continue evolving in such a competitive market, we focus on expanding our offer and diversifying our products, always prioritizing customization and versatility but with the best price," he closed.