By business integration

During its recent participation in the “Integrated X +” fair, the company exhibited its complete portfolio - a true Pastalinda world- along with your most recent releases. Alejandro Britos, General Manager of Pastalinda, commented: “We are presenting The new cucina line, which expands our proposal in the cuisine cuisine to small appliances composed of electric pavas, toaster, kneaders of two types (for pasta and pizza) and standing whistles. ”This line, which combines elegance and functionality, incorporates the cream color as a novelty, in addition to red and black versions.

"This year we turned 75 with our emblem product, the classical machine pastalinda, and we are presenting all this new line of little ones that is being a success, people love it. It took us some time to develop it so as not to lose the essence of the brand, which identifies us. In this sense, the cucina line should accompany," Britos added.

In addition, the company showed its line of air fryers, tendency of the moment, and presented the Pro 300, oriented to small producers within the Professione Line, Designed to take home kitchen to the professional level, with a robust device that had its version in the past and was relaunched with great acceptance.

In recent years, the brand also incorporated other products such as Secapasta, Raviolera, kitchen utensils and covers for articles.

Pastalinda, a gift for all

In terms of seasonality and special dates, the company presents its novelties for the next day of the Mother. However, Britos stressed that the most important thing is that the brand is already installed as a gift option for both mothers and fathers, "because today everyone cooked."

"Pastalinda is cooking as a family. It is the nona paste," he said. "Our story began with the iconic pasta maker, the classic 200, which - with another name in its beginnings - remains the same: faithful to quality, design and durability."

Today, the company offers a wide range of products that invite you to enjoy the experience of cooking, designed for everyone.

A brand that unites

Founded in 1950 by the Prot family, Italian immigrants based in general Las Heras, province of Buenos Aires, Pastalinda has been uninterrupted in the market for 75 years. In 2018, 68 years after his birth, he opened a new 3,000 m² plant equipped with state -of -the -art technologies. Today, its products --orgullosly 100% Argentine industry - are exported to more than 20 countries.

"We have a very valuable intangible, built throughout all these years, which was born from a coincidence: a product that was with the Nona on Sundays, at a very familiar moment. That caused the brand to acquire a special sensitivity, which refers to the Union," Britos said.

To this emotional value is added the fact that Pastalinda is an emblem product, recognized throughout the country for its highest quality and durability. “In any corner of Argentina where the name is mentioned, people respond: ‘Ah, Grandma's Pastalinda, I have it’. That affective connection is what we continue to drive and value a lot, ”he concluded.