MABE, through its Patrick brand, launches the “Contá con Patrick” campaign, which reflects the brand's commitment to closeness with the consumer.

MABE's innovation and leadership also reaches its commercials, which show how its appliances adapt to the needs of its consumers and accompany them at every stage of their life.

Under the motto “Contá con Patrick”, the leading white goods brand presents a new campaign developed in Argentina, which reflects its closeness to the consumer, showing in its products the balance between design, history, quality and functionality, every time a door opens.

"At MABE we seek to be closer to our consumers every day, adapting to their main needs and providing good design, functionality, quality and trust. Therefore, through our Patrick brand, we developed this campaign that seeks to accompany them in every moment of their life, being part of their routine and their families," says Luis García Bonelli, Product and Marketing Manager of MABE.

The creative idea was under the direction of Juan Cravero, Craverolanis. For its part, the production of the commercial was carried out by Poster and the direction by Sebastián Caporelli. The campaign is available on open TV, cable, digital and VP.