Thus, its director, Kai Mangelberger, described the result of IFA 2022 as a resounding success. Although greater attendance was expected, reopening the doors in person was a big step for IFA 2022. The markets and the industry responded to the call of this fair, which has the particularity of being open to the public.

It was five days of conferences and exhibitions, from televisions with quantum dot technology to smart appliances and air-purifying collars. Sustainability was present in almost all product platforms and developments presented, along with convenience, such as the Siemens iQ700 oven, which uses AI to achieve results according to individual tastes or Miele, which focused on appliances that use 55% less energy than 20 years ago and washing machines that go further and reduce energy consumption by 72%. IFA opened its doors again. The world, too.

LG
One of the highlights of this brand was the 97” OLED evo Gallery Edition TV with advanced AI-based image processing technologies and the OLED Objet collection, audio solutions such as the LG XBOOM 360 wireless speaker.
Insta View powered by ThinQ was developed to brighten the mood. The MoodUP refrigerator doors function as a customizable display to display various colors or backgrounds. The LG PuriCare Aero Furniture tricked visitors into thinking it was a piece of furniture, when it was an air purifier and wireless phone charger. There was more, like LG's Tone Free fit headphones, designed in collaboration with Meridian, and LG's ThinQ ecosystem that connects all of its latest home appliances.

Spectrum Brands
Vice President Tim Wright highlighted that during the pandemic not many irons were sold and now they have the fastest growth in garment care. At IFA they focused on Russell Hobbs' Attentiv coffee bar/series that includes frothy cappuccino and cold brews; the SatisFry Air & Grill Multi Cooker air fryer with slow cooking, roasting and baking and with Remington, presented the PROluxe You series that considers each individual's hairstyle and hair type according to thickness, and length.

TCL
TCL brought its latest technology for large-screen Mini LED QLED TVs to Berlin. Earlier this year they announced the P635 and P638 models for immersive entertainment, with Google TV and equipped with HDMI 2.1 and ALLM, with lower latency, better image configuration and Dolby Audio. Its latest series has a frameless design on the front, an ultra-thin casing with metal that makes it a piece of craftsmanship that integrates perfectly into the space. Marek Maciejewski, Director of Product Development in Europe, gave early information on the new Mini LED and QLED 4K TVs with glare-free display and improved TCL NXTWEAR S display glasses.

Samsung
Samsung Electronics announced the global launch of its BESPOKE AI washing machine and dryer with large load capacities. Samsung's new pair of front-facing washing machines have the AI ​​Ecobubble feature that reduces energy use by up to 70% and improves fabric care by 45.3%. The BESPOKE refrigerators were also exhibited, whose launch in Argentina we announced in this issue.

What's new old man?
Nothing is lost, everything is transformed, the saying goes, and Technics confirmed it by exhibiting several models of turntable trays. Vinyl doesn't give up. Could Charly have been right when he said that it is a better sound than digital?

Philips
TP Vision presented its new line of Philips Ambilight televisions at IFA, with the focus on the OLED+937 of the 65” and 77” Ambilight range recognized at the EISA 202 awards. It combines a new version of the AI ​​Dual Engine processor, which maps each frame to give a brightness of up to 1300 nits. The Bowers & Wilkins sound system was improved. to offer a 5.1.2 specification with 95 watts output power and guarantee immersive sound. The OLED+937 incorporates Ambilight Next Generation technology that individually controls each LED and provides a wider range of colors according to the image on the screen.

Kodak
Kodak expands its Smile instant printing line with the KODAK Smile+ instant camera and printer. It has fixed focus, automatic flash and rotating lens that allows you to change the color filter in each photo and add style and personalization to the image. It easily connects to your smartphone via Bluetooth and its portable design makes it easy to take anywhere.

Toshiba
Toshiba introduced televisions with quantum dot technology. In the QL5D and QA5D series models the dots are small nanocrystals that glow when exposed to ultraviolet light. This technology can increase the color gamut on LCD panels by up to 50%, offering a dynamic spectrum to viewers.

Garmin
Garmin introduced the Venu Sq 2 and Venu Sq 2–Music Edition GPS smartwatches, with health parameter monitoring. They offer sports applications, fitness features and more than 25 preloaded GPS. Connected to a smartphone, they allow you to receive text messages and view social media updates.

Panasonic
Panasonic's space was divided into three areas: Space Wellbeing (TV, entertainment and indoor climate); Exterior Wellness (personal care) and Interior Wellness (small kitchen appliances). The philosophy behind the design of the booth saved 140 tons of CO2 emissions compared to the 2019 booth. In addition to the latest products LUMIX and Technics exhibited the OLED and Core LED TV series with sizes from 42 to 77. The highlight was the LZW2004 flagship series with OLED Pro master panel.
In energy solutions, they highlighted the new Aquarea EcoFleX system that offers energy-efficient heating and cooling, clean air and heat recovery with hot water. necessary is obtained from ambient air.

Soda without bottles
Carbon8's flagship product debuted at IFA 2022 as the first one-touch sparkling water maker. It is an at-home water carbonation product that does not require PET bottles. The click and sip design allows children to make their own carbonated drink. Its design minimizes the space needed on the counter and the ambient light at its peak is convenient for use at night. An ultraviolet light automatically disinfects the water and keeps the dispenser clean.

AEG
AEG, Electrolux's premium brand, introduced its line of washing machines and dryers that automatically adjust time, water and energy use. A filter traps up to 90% of microplastic fibers released by synthetic clothing; SoftWater technology filters and purifies the water you use and the PowerClean program cleans clothes and removes stains at just 30°C.
Instead of washing, users can opt for a steam function that eliminates odors in 25 minutes using 96% less water than a normal wash cycle.

ALIBABA SHARED TRENDS
Alibaba.com revealed the latest digital tools and trends designed to help SMEs improve their competitiveness at IFA 2022. The B2B sourcing platform shared five sourcing trends in consumer electronics at IFA:

From staying at home to the outdoors
Sales of outdoor products such as speakers, waterproof headphones, sports products and portable projectors increase.

The rise of immersive games
The demand for accessories for immersive games is also increasing with the growing interest in the metaverse. VR game consoles, AR/VR headsets and AR glasses have significant growth.

Smarter homes. The smart home continues to boom with wireless charging products and portable designs.

Improved well-being
Wellbeing improvement will be a big B2B growth category in the coming years. Smart watches and bracelets that track heart rate and blood oxygen remain popular.

Sustainable and Green Electronics
Sustainability joined traditional market drivers. Alibaba.com continues to attract suppliers specializing in recycled products and refurbished components.