A 360° experience that aims to enjoy the most innovative technological products through an unforgettable virtual initiative

For LG Electronics (LG) it is extremely important to convey its vision of an ideal home, to maximize the comfort of families, and all those people who spend a lot of time in their homes. For this reason, LG will be providing its first virtual exhibition at IFA 2020 that will feature real-life scenarios and demonstrations of how the technology giant makes a more relaxing and efficient life possible.

Under the motto Experience LG Like Never Before, all attendees will be able to enjoy a realistic representation, just as if they were present in Hall number 18 of Messe Berlin (including local time and weather). This way, they will have the opportunity to explore the company's latest innovations as if they were really in Berlin from the comfort and safety of their own homes.

Upon entering LG's online exhibition, visitors will be able to sit back and enjoy a tour led by a virtual guide, or watch a tutorial explaining how to navigate the booth. In addition, they will have the possibility of trying the product online, or viewing technical specifications and features.

The exhibition was designed as a fun and interactive experience, so that users can freely explore the exhibition, just as if they were in a video game. This was made possible thanks to Unity, a technology engine established by Unity Technologies, the world's leading platform for creating and operating interactive 3D content in real time (RT3D). The engine provides a set of software solutions to create, run and monetize real-time interactive 2D and 3D content for mobile phones, tablets, PCs, consoles and augmented and virtual reality devices.

The highlight of the digital exhibit is OLED New Wave, an installation featuring a variety of flexible displays, offering a demonstration of LG OLED's unrivaled image quality. All visitors can enjoy the entertainment offering in the Home Cinema Zone section, where they can experience the exceptional picture and sound of LG OLED TV, or immerse themselves in the gaming environment. The virtual Sports Bar is an option designed to optimize sports content, while the Home Cinema Zone style invites visitors to enjoy the realm of possibilities made real by OLED.

The viewing experience in home entertainment areas is designed to deliver the key attributes of OLED TV such as sharp, fast, smooth and thin picture. Additionally, all users will be able to enjoy the rich, three-dimensional Meridian audio experience.

The benefits of LG's wide range of smart appliances and integrated services will be divided into seven zones and organized based on three themes: health, hygiene and comfort. For example, all zones were established under the theme Reimagine Your Life @ Home with LG, to demonstrate the importance of hygiene linked to technology. LG technology improves the air we breathe, ensures hygiene in clothing and dishes, and creates a healthier life through convenient dining.

Moreover, in the AI ​​Connect Air Care Mode section, visitors will get to experience the joy and convenience of home appliances with each other. For example, in the laundry and styling room, visitors will be able to see LG's latest line of washing machines, such as the LG Wash Tower with AI technology to offer optimal washing performance. In addition, visitors will also have the opportunity to try out LG's customer service, whose main feature is to notify users
of possible inconveniences, expedite future repairs, and provide some tips to make the most of the product.

To participate and experience this exhibition, you can visit https://exhibition.lg.com/ or download the interactive LG Virtual Studio mobile application, available for Android or iOS devices.