Last year there was a combination of effects: there was overdexanda product generated by quarantine, large restrictions on the circulation between provinces and peak demand, which generated delays in deliveries. Many companies were learning on the march, especially with the increase in the volume of e-commerce following the pandemic and everything seems to indicate that this year comes with better preparation from suppliers and customers.

The Hot is undoubtedly one of the great e-commerce events in the country. It generates a lot of expectation in manufacturers, retail, merchants, and of course, in consumers who are looking for opportunities to take advantage of.
"The appliances and electronics are the stars. The products of the white line segment double their normal sale, while others fluctuate between 15% and 40% growth." Comment Gabriel García, Celsur Logistics Operations Director.

With so much sales volume, the sight focuses on logistics and that brands can meet deliveries in the established deadlines. "In addition to the price, attention must be paid to the cost of delivery and its conditions. You have to understand the product as a whole: what is purchased and the delivery associated with the product are associated," they mention from Celsur.
To meet this, it is essential to have a good visibility system so that the final customer is aware of the stages of the distribution. "It is vital to have some automatic traceability information system or via WhatsApp Web or Telefónica, to have a fluid contact so that the final consumer can be in the place of delivery, but the most important thing is that he can coordinate a schedule that is from his preference and not forced by the dynamics of routing." Explains the Celsur Logistics Operations Director.

Many companies were learning on the march, especially with the increase in the volume of e-commerce following the pandemic and everything seems to indicate that this year comes with better preparation from suppliers and customers.
Specialists warn that in these key dates “an additional voltage is generated to the distribution network, completely saturating the installed capabilities and that is why it is very important when hiring the services not only focused on the price but also on the reaction capacity to cover these peaks and the associated response times.” Garcia points out.
According to industry and segment, during the Hot Sale there may be increased sales of up to 50%. There are products that experience picos of 15/20% and there are products that double their demand, it also has to see the financing that the time and time of the year can be achieved. “Telephony, notebooks and white line are the segments where promotions are more aggressive and with more financing. Then everything related to boys, toys, tablets, notebooks help virtuality also aims to be the most requested. Tires and cars spare parts Some of the protagonists of the event.